Salesforce taps Instagram's new API with tailored marketing tools
Users of Salesforce's Marketing Cloud on Tuesday gained easier access to Instagram's roughly 300 million users thanks to an integration made possible by a new API.
Customer Relationship Management
News about Customer Relationship Management
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Microsoft's buys sales-gamification startup with eye to CRM combo
Microsoft has acquired Incent Games and plans to integrate the Texas startup's FantasySalesTeam sales-gamification software into Dynamics CRM.
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Microsoft snaps up FieldOne to enrich Dynamics CRM
Microsoft and FieldOne have been partners for several years already, but on Thursday Microsoft took the relationship a step further and acquired the New Jersey-based provider of field-service software.
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Salesforce sweetens the deal for growing SMBs with new Desk.com edition
Salesforce has long targeted SMBs with its Desk.com application for customer support, but on Wednesday the cloud powerhouse launched a new version of the software designed specifically for rapidly growing firms.
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New Salesforce line helps enterprises deliver in-app customer support
Companies large and small are scrambling to keep up with the demands of an increasingly mobile world, and on Thursday Salesforce unveiled a new line of tools that's designed to help.
Features about Customer Relationship Management
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The future of Dynamics in a Nadella-led Microsoft
Microsoft's Dynamics ERP and CRM product lines seemed safe immediately following former CEO Steve Ballmer's sweeping reorganization of the company last year. But now that longtime Microsoft executive Satya Nadella has been named Ballmer's successor, ...
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After getting star billing, Oracle's Fusion Applications take a supporting role
Last week's OpenWorld conference made on thing clear: Oracle remains committed to its next-generation Fusion Applications but massive growth in the product line is probably not around the corner.
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Salesforce.com's Benioff lays out future strategies
Salesforce.com's second-quarter earnings conference call featured the usual dose of chest-thumping by CEO Marc Benioff as the company posted US$957 million in revenue and raised its full fiscal year forecast to at least $4 billion.
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Microsoft reorganization leaves Dynamics in a sweet spot
Microsoft's sweeping company reorganization may have some insiders feeling jittery about the future, but it's doubtful that the vendor's Dynamics business applications division or its customers need to worry.
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Oracle and Salesforce.com's love-fest: The ripple effects
Oracle's string of high-profile cloud-computing partnership announcements with Microsoft, Salesforce.com and NetSuite dominated tech news headlines this week.
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