HEROES: Larry Page and Sergey Brin
Does Google always practice its "Don't Be Evil" motto? That's up for debate. But they certainly innovate. Outside of search dominance, Google Apps have challenged Microsoft; open-source Android is now a mobile player; and Chrome, a Web friendly, Linux-based client OS for netbooks, is due this year. But Google really made this list because it stopped censoring its Chinese search engine, thus defying the Chinese government and risking massive profits. Definitely not evil.