In pictures: Apple Store Sydney

Preview of Apple's first retail store

  • The Apple Store Sydney features two floors dedicated to Macs and iPods and a third floor entirely dedicated to service.

  • According to Apple, nearly 350 million people have visited Apple retail stores since they first opened in May 2001.

  • Consumers can get instructions on everything from getting started with a Mac to building their own Web page, creating a podcast or making a digital movie.

  • The store’s staff includes more than 125 locally hired specialists, creatives and 'geniuses'.

  • The Apple Store Sydney is located at 367 George Street, one block north of the Queen Victoria Building.

  • In addition to technical support, the Apple Store offers unlimited free Internet access.

  • Customers can also book a free appointment with a personal shopper to get buying advice.

  • The Apple Store Sydney has more than 80 Macs and 60 iPods available for customers to use.

  • Customer interaction is at the forefront of Apple’s retail strategy, and the store includes services such as a Genius Bar, Apple’s One to One membership and personal training.

  • There is a wide range of third-party accessories available, including a multitude for the iPod and, shortly, the iPhone.

  • It features a unique design; construction involved 700 square metres of glass.

  • It's the company's 215th store; the Sydney store is the world's second-largest, smaller only than London’s Regent Street store.

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