Sony BRAVIA KDL-40EX700 LED television
This mid-range Sony LED television has a thin, simple design and the Internet features of more expensive models
- Inclusion of BRAVIA Internet Video is a huge plus, modern and thin chassis design, presence sensor works well, excellent power consumption levels
- Wireless LAN is an optional extra, some backlight cloudiness at high brightness settings, occasional difficulty in high contrast scenes
We really like the inclusion of BRAVIA Internet Video in a low-to-mid range model like Sony's BRAVIA KDL-40EX700. It's offers 100Hz motion smoothing and a few nifty usability features, and it is only slightly let down by an inability to get the most out of difficult high-contrast viewing material.
Price$ 1,699.00 (AUD)
The Sony BRAVIA KDL-40EX700 is a 40in LED television. Despite not being a premium model, it has Sony's BRAVIA Internet Video video-on-demand service, with access to Yahoo!7 television content, YouTube and ABC iView. Because it is an LED TV it has a slim chassis, making it a good option for wall-mounting.
It may not be as drop-dead gorgeous as Sony's BRAVIA KDL-52NX800, but the BRAVIA KDL-40EX700 is still an attractive product. When we saw it in photos we were a little wary of the two-tone silver-on-black bezel, but the dark brushed aluminium finish actually adds a little class and pleasantly offsets the otherwise glossy border. The Sony BRAVIA KDL-40EX700 doesn't have the same glossy display panel coating of the NX800, which means it is free of any distracting reflections in bright environments.
Four HDMI ports, distributed between the side and rear, mean multiple digital video devices can be connected simultaneously. We think four is more than enough — if you have more devices you'll likely also have a competent A/V receiver to route connections through. Older devices and PCs can be connected via VGA, composite or component video. There's no S-Video connector, but we're not worried about its exclusion.
Picture quality from the Sony BRAVIA KDL-40EX700 LED television is a mixed bag. Clarity is good and colour gradation is smooth, so watcing the vibrant, synthetic colours in Cars' was an enjoyable experience. As a Full HD 1080p panel the BRAVIA KDL-40EX700 can display an abundance of fine image detail. Pores and facial details are evident in viewing high quality video content, although we opted to lower sharpness a few notches to give a slightly smoother image. We noticed a small amount of backlight cloudiness once the screen lighting was boosted in video settings — if you can keep this setting as low as possible, you won't have any problems.
The Sony Bravia KDL-40EX700 uses the original implementation of Sony's MotionFlow frame interpolation system, with a 100Hz rating. Fast on-screen motion is well handled with only a tiny amount of visible flicker, although we would have appreciated the ability to set our own judder and motion compensation increments.
Contrast is where the Sony BRAVIA KDL-40EX700 LED television falters. As an edge-lit LED panel it performs similarly to old-school CCFL back-lighting — it is only able to dim or brighten the entire screen instead of altering the brightness of specific screen segments. Due to this the screen struggles when presented with content that is both simultaneously bright white and dark black. Our standard test example of the opening scenes of The Dark Knight evidenced the BRAVIA KDL-40EX700's tendency to aim for the middle-ground, with whites becoming slightly dull and blacks moving towards grey.
The TV has the same excellent implementation of BRAVIA Internet Video as the NX800. The amount of content available is extensive and it's easy to wile away the hours on YouTube. We had to connect the screen via a wired Ethernet network connection — the wireless 802.11n dongle is a $99 optional extra. We would have liked to see wireless networking included in every BRAVIA Internet Video–enabled model in Sony's range.
Sony's presence sensor that debuted in the BRAVIA KDL-46WE5 makes a return appearance here, turning off the panel when there is no motion in the room for a set period. A good ol'-fashioned on/off switch reduces idle power consumption to 0W. These features contribute to the Sony BRAVIA KDL-40EX700's six out of six energy star rating. Consuming 107W during operation, it is among the most efficient televisions on the market.
It may not have best-in-class image quality but the Sony BRAVIA KDL-40EX700 is still a distinguished television. For its $2199 price tag, you get most of the features of Sony's premium TV series costing thousands of dollars more.
Stay up to date with the latest reviews. Sign up to GoodGearGuide’s Gear Daily newsletters
Follow GoodGearGuide on Twitter: @Goodgearguide
Join the newsletter!
Panasonic OLED 4K Ultra HD TV - TH-77EZ1000U
Nespresso Creatista Coffee Machine
WD MY PASSPORT™ Gaming Storage
WD MY PASSPORT™ X Gaming Storage
Bang and Olufsen BeoVision 14
Apple iPhone X
cloudandco Smart Cane
Panasonic OLED 4K Ultra HD TV - TH-55EZ950U
Dyson Supersonic™ Hair Dryer Fuchsia/Iron
SanDisk MicroSDXC™ for Nintendo® Switch™
Toys for Boys
Propel Star Wars T-65 X-Wing Drone
Ubiquiti Network’s Front Row Camera
Leica M10 Digital Rangefinder Camera
LaCie Rugged USB-C Portable Hard Drive
Lego Mindstorms EV3
Onyx Smart Walkie Talkie
Bose SoundLink Micro
Google Daydream View VR Headset
UBTech First Order Stormtrooper Robot
Xbox One X
Dearear Endear In-ear Wireless Earphones
Toffee Bags Commuter Satchel
iRobot Roomba 980 Vaccum Cleaning Robot
PETKIG Go Smart Dog Leash
WD MY CLOUD™ HOME Personal Cloud Storage
Belkin Pocket Power 10,000mAh
Panasonic Hi-Fi - SC-UA7GS-K
Nest Protect Smart Smoke Alarm
Amazon Echo Bluetooth Speaker
Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K
Lexon Flip Alarm Clock
Tile Pro Bluetooth Tracker
Logitech Doodle Collection Wireless Mouse
Urbanworx Full HD Action Camera
Ikea NORDMÄRKE Wireless Charging Pad
Kogan Bluetooth Soundbar
Raspberry Pi Starter Kit
3SIXT 3-in-1 Smartphone Lens Kit
Panasonic Portable Splashproof Fun - RF-D20U
Fallout Geeki Tikis
Razer DeathAdder Expert Ergonomic Gaming Mouse
Most Popular Reviews
- 1 LG 65E7T Ultra HD OLED TV review: The South Korean thoroughbred is still first past the post
- 2 Hisense takes the fight to home entertainment heavyweights with flagship Series 8 and 9 ULED TVs
- 3 Sony's latest Ultra HD OLED debuts in Australia
- 4 Panasonic Ultra HD OLED TV Review
- 5 D-Link Omna 180 Cam HD DSH-C310 review
Latest News Articles
- HP Omen laptops include a first: Nvidia Max-Q graphics technology
- HP reboots Omen desktop with more of what gamers love
- HP's Omen Accelerator can give your laptop some guts
- HP's Omen X Compact Desktop can morph into a backpack VR PC
- Samsung to detail new Tizen OS for smart home appliances, IoT devices
PCW Evaluation Team
I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.
It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.
Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.
The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.
The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.
The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic
- JBL Link 10 review: Full, in-depth review
- OPPO Load Up A73 Smartphone With Flagship Features
- CES 2018
- Which flagship TV is best? Sony 4K HDR Bravia 2016 versus LG 4K HDR OLED 2016
- 10 Blu-ray movies / Best looking Blu-ray movies
- FTNetwork Technical Specialist L3 x 2 ? Large Telco ? 6 month contract initiallyNSW
- TPBusiness Analyst - Data & Information ModellingQLD
- FTMobile Developers (Android OR iOS)WA
- CCSenior System Engineer l Office 365,Windows 10, VMWare WorkspaceNSW
- CCGenesys ConsultantACT
- FTSenior Network EngineerACT
- TPBusiness Intelligence DeveloperSA
- FTTelecom Engineer - Network VoiceOther
- TPOBIEE/Java DeveloperACT
- FTSCADA Project MaanagerOther
- FTPre-Sales Solution Architect - Global Cloud OrganisationVIC
- FTiOS DeveloperWA
- CCInternet Applications Developer - DevOpsNSW
- CCTechnical Business AnalystVIC
- TPTechnical Project OfficerQLD
- CCCRM Business AnalystQLD
- FTPartner Account Manager - Global Cloud Solution ProviderVIC
- CCSenior Java DeveloperQLD
- FTProject Coordinator, Technology ProjectsOther
- TPBusiness System AnalystQLD
- CCAzure Consultant / ArchitectVIC
- TPSenior Project Manager - Enterprise Risk & ComplianceNSW
- FTCRM Solution ArchitectACT
- FTSecurity Specialist (SIEM)Other