Samsung Ultra S (S7350) mobile phone
A "truly feminine handset packed with contemporary chic features". Or a basic Samsung mobile phone with a coat of pink paint.
- Nice design, good build quality, simple UI, 5-megapixel camera, GPS, HSDPA-capable, Fake Call is amusing
- It's pink, keypad is flat and spongy, no Wi-Fi, no 3.5mm headphone jack, Mirror Mode is virtually useless
Take the Samsung UltraTouch, strip the touch screen and AMOLED display, splash it with a coat of pink paint and give some basic functions "feminine" names and you have the Samsung Ultra S. It isn’t a bad phone, but there is nothing exciting about it.
Price$ 549.00 (AUD)
Described by Samsung as a "truly feminine handset", the Samsung Ultra S (S7350) mobile phone is, predictably, pink. Looking remarkably similar to the Samsung UltraTouch (S8300) minus the touch screen, the Ultra S is a capable phone with some decent features, but it doesn’t offer anything new or particularly exciting, and its "feminine" features are little more than a marketing gimmick.
The Samsung Ultra S (S7350) is actually a well-crafted handset. The phone features a stylish brushed steel finish on the front, and curved metallic-style plastic casing on the rear. A chequered silver pattern surrounding the camera lens is a nice touch, as is the smooth, spring-operated slider.
The Samsung Ultra S's five-way navigational pad is large and comfortable, as is its keypad. Unfortunately, the keys are too flat and require a firm press, so typing messages feels spongy. The first row of keys is too close to the bottom of the slider when opened, so your thumbs will often wind up bashing against the edge of the casing.
The Samsung Ultra S's display is bright and clear, but it’s a shame the company didn't opt for an AMOLED screen, as seen on the UltraTouch. AMOLED displays use less power but offer increased brightness and better clarity. The Ultra S's display is sharp and viewing angles are quite good, but the screen can be hard to see in direct sunlight.
According to Samsung, the Ultra S is "a girl's intuitive best friend", so it comes preloaded with features like Mirror Mode, SOS message, Etiquette Pause and Fake Call. Mirror Mode uses the front-mounted VGA camera to provide a "mirror", but the quality of the camera lens isn't good enough to see even minor skin blemishes, for example.
Fake Call is a rather amusing function that helps you get out of awkward situations by simulating a phone call and playing back a pre-recorded voice message when answered, while Etiquette Pause is a useful tool that silences incoming calls simply by putting the phone face down on a table. The SOS message feature allows users to send an immediate personalised text to a preset phone number with one button press. These three features are useful for both sexes, however.
The proprietary interface of the Samsung Ultra S is quick, responsive and well designed but there is no applications store available. The best Samsung has to offer is a customisable shortcut menu, available by pressing the left selection key. Users can assign 12 shortcuts in a 3x4 grid layout.
The Samsung Ultra S isn't a smartphone, but it still offers some decent features, including a 5-megapixel camera with LED flash and autofocus, built-in GPS and 7.2Mbps HSDPA support, along with USB connectivity via a standard micro-USB jack. The camera is quite good for a mobile phone commanding this price but LG's Renoir remains the best camera phone we've reviewed.
A music player, FM radio and DivX support make the Ultra S a decent multimedia phone on paper, but once again the lack of a standard 3.5mm headphone jack cripples the Ultra S's potential use as a music player. The phone comes with 100MB of internal memory; a microSD card slot can hold cards of up to 32GB in size. Annoyingly, the slot is located behind the rear battery cover, which is stubborn to remove at the best of times.
The Samsung Ultra S also includes a Music Recognition feature, allowing you to record a 10-second clip of a song, send it to the music recognition server and get the title and artist information returned. This application is similar to Sony Ericsson's TrackID service and the iPhone app Shazam.
The Samsung Ultra S is available exclusively on Optus.
Follow GoodGearGuide on Twitter: @GoodGearGuide
Join the newsletter!
Bang and Olufsen Beoplay A9 Speaker
Apple iMac Pro
Samsung QLED 8K TV
Ballistix Sport AT
Cartier Calibre de Cartier Diver Watch
Ballistix Tactical Tracer RGB 3000
Toys for Boys
ESET Internet Security
Osmo Coding Awbie Game
Little Bits DROID Inventor Kit
ESET Smart Security Premium
Nix Pro Colour Sensor
Oregon Pro WMR500 Weather Station
Tivoli PAL BT
ESET Cyber Security Pro for Mac
TimeFlip Magnet Simple Time Tracking Device
Naztech Xtra Drive Mini + 256GB microSD Card
SmartLens - Clip on Phone Camera Lens Set of 3
Ultimate Ears Wonderboom Bluetooth Speaker
Ikea RIGGAD work lamp with wireless charging
Technology is revolutionising the way we do things and that includes in the kitchen where a wealth of must-have gadgets and appliances are the making life easier for home cooks.
Most Popular Reviews
- 1 Samsung Galaxy Watch review: Brilliant but not quite a breakthrough
- 2 HP Omen 15 (2018): Full, in-depth review
- 3 HP Envy x360 13 (Ryzen): Full, in-depth review
- 4 Dell G5 review: Easy to live with
- 5 D-Link Omna 180 Cam HD DSH-C310 review
Latest News Articles
- Dell launches its Rugged range
- Sony launches three new 4K HDR Home Cinema Projectors
- HP launches Omen by HP Challenger Series Tournament
- These are the best deals in Catch’s $4M Electronics Clear Out sale
- Samsung Australia announces breakthrough demand for Galaxy Note9 pre-sales
PCW Evaluation Team
Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications
I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)
It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!
The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.
I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.
If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.
- CES 2019 Round-Up:
- Razer Phone 2 review: One for the fans
- Samsung’s Galaxy S10 will launch on Feb 20
- Which flagship TV is best? Sony 4K HDR Bravia 2016 versus LG 4K HDR OLED 2016
- 10 Blu-ray movies / Best looking Blu-ray movies