- Good integration with Outlook and Office, well-designed product.
- Fiddly installation routine; may be overkill for smaller businesses.
Effective contact and sales management for SMBs.
Price$ 249.00 (AUD)
Customer relationship management (CRM) is a mildly confusing concept for a simple task that many businesses need to perform: keeping track of new and potential customers in order to ensure maximum sales and profitability.
Like many packages that now get lumped into the CRM space, Maximizer has been performing tasks since before the phrase was invented. First released in 1987, Maximizer 8 is now a demonstrably mature product that's well suited to meeting the contact management needs of single-person and small networked businesses. (For larger businesses, a server-based Enterprise edition is available and recently made the jump to version 9.)
The installation routine for Maximizer is slow and a tad fiddly, but things improve considerably once the product is in place. The product works through a series of key windows - Address Book, Opportunities, Hotlist, Calendar, Email, Company Library, Personal, Order Desk - which allow you track and manage customer opportunities throughout the sales cycle.
The majority of these are self-evident and found in rival packages as well, though the Company Library - a document repository - is somewhat novel. The central My Work Day screen summarises imminent tasks and gives you an overall view of business performance, while MaxAlarm provides automatic reminders of deadlined tasks even when Maximizer itself is shut down. Contact data can be imported from Outlook, as well as Maximizer's main rivals, ACT! and Goldmine.
As well as providing its own word processor (useful primarily for the many templates for standard letters you may need to send to customers or suppliers), Maximizer can also install a series of macros that integrate with Microsoft Word. These are handy, but are likely to cause a series of security alerts in Office's current locked-down default configuration. Outlook is also fully integrated into the product - you can access and reply to emails without needing to switch into Microsoft's client. Reporting is particularly well-handled via the integrated Crystal Reports package, with the defaults supplied more than ample for most small business needs.
No matter how many nagging reminders they produce, at the end of the day CRM packages tend to be inefficient if you don't have the discipline to use them regularly and keep their data up-to-date. If you can make that commitment, Maximizer is certainly an able partner.
Join the newsletter!
We have 4 to give away so jump in!
Most Popular Reviews
- 1 Panasonic Lumix G9 review: A mirrorless moulded to the needs of still-shooters
- 2 LG 65E7T Ultra HD OLED TV review: The South Korean thoroughbred is still first past the post
- 3 Hisense takes the fight to home entertainment heavyweights with flagship Series 8 and 9 ULED TVs
- 4 D-Link Omna 180 Cam HD DSH-C310 review
- 5 Ring Video Doorbell review
Latest News Articles
- Sonos say Aussie Alexa support for One smart speaker won't arrive until Autumn 2018
- Transport for NSW boosts digital experience with Amazon Alexa
- Irdeto Acquires Denuvo
- Amazon Alexa and Echo set for Febuary launch
- Officeworks hops on voice interface bandwagon with Google Assistant integration
PCW Evaluation Team
The printer was convenient, produced clear and vibrant images and was very easy to use
I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.
It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.
Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.
The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.
The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.
- Oppo A73 review: The budget smartphone that sets the bar for 2018
- Sony a7R Mk III review: Full, in-depth review
- Which 2018 Smart Speaker Should I Buy
- Which flagship TV is best? Sony 4K HDR Bravia 2016 versus LG 4K HDR OLED 2016
- 10 Blu-ray movies / Best looking Blu-ray movies
- CCSCCM Application PackagerQLD
- FTCommunications ManagerOther
- TPIT Project Delivery CoordinatorQLD
- CCDigital ArchitectQLD
- FTFrontend Developer - Angular4/FirebaseNSW
- TPEL1 OBIEE/Java DeveloperACT
- FTField EngineerOther
- FTSecurity AdvisorOther
- FTSCRUM MasterOther
- FTNetwork Architect - Brisbane/PerthOther
- FTSenior Android DeveloperOther
- FTSenior Project Manager - Financial MarketsVIC
- FTSenior Infrastructure EngineerOther
- TPOrganisational Change ManagerQLD
- CCJava Full stack developer - Telco domainVIC
- CCData EngineerNSW
- FTSupport Consultant (Chris 21)Other
- FTTechnical LeadOther
- TPProject ManagerACT
- FTSenior Business Analyst - Wealth & AgileOther
- FTMarketing ExecutiveOther
- FTBroker Support/ Applications SupportOther
- CCSenior Solution Architect - Brisbane locationNSW
- FTLead Project/Program Manager -Office Fit out & AccommodationOther
- TPBusiness AnalystVIC