- Good integration with Outlook and Office, well-designed product.
- Fiddly installation routine; may be overkill for smaller businesses.
Effective contact and sales management for SMBs.
Price$ 249.00 (AUD)
Customer relationship management (CRM) is a mildly confusing concept for a simple task that many businesses need to perform: keeping track of new and potential customers in order to ensure maximum sales and profitability.
Like many packages that now get lumped into the CRM space, Maximizer has been performing tasks since before the phrase was invented. First released in 1987, Maximizer 8 is now a demonstrably mature product that's well suited to meeting the contact management needs of single-person and small networked businesses. (For larger businesses, a server-based Enterprise edition is available and recently made the jump to version 9.)
The installation routine for Maximizer is slow and a tad fiddly, but things improve considerably once the product is in place. The product works through a series of key windows - Address Book, Opportunities, Hotlist, Calendar, Email, Company Library, Personal, Order Desk - which allow you track and manage customer opportunities throughout the sales cycle.
The majority of these are self-evident and found in rival packages as well, though the Company Library - a document repository - is somewhat novel. The central My Work Day screen summarises imminent tasks and gives you an overall view of business performance, while MaxAlarm provides automatic reminders of deadlined tasks even when Maximizer itself is shut down. Contact data can be imported from Outlook, as well as Maximizer's main rivals, ACT! and Goldmine.
As well as providing its own word processor (useful primarily for the many templates for standard letters you may need to send to customers or suppliers), Maximizer can also install a series of macros that integrate with Microsoft Word. These are handy, but are likely to cause a series of security alerts in Office's current locked-down default configuration. Outlook is also fully integrated into the product - you can access and reply to emails without needing to switch into Microsoft's client. Reporting is particularly well-handled via the integrated Crystal Reports package, with the defaults supplied more than ample for most small business needs.
No matter how many nagging reminders they produce, at the end of the day CRM packages tend to be inefficient if you don't have the discipline to use them regularly and keep their data up-to-date. If you can make that commitment, Maximizer is certainly an able partner.
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PCW Evaluation Team
I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.
It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.
The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.
Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.
A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.
I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.
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