How new logos will finally lead Apple users to the right USB-C cable

If you're using primarily Apple gear, the new logos only help a little.

The problem with USB-C (technically USB Type C but nobody calls it that) is that it's one connector with a lot of great properties (bi-directional, symmetrical, slim, locking) that supports a lot of technologies but mandates very few. When you see a USB-C port on a device, you don't know what does and does not support it. Can you charge your device there? Is it data transfer only? How fast? What about DisplayPort?