Katzenberg: High-def format war pointless
- 02 April, 2007 14:54
A while back we looked for opinions on the HD DVD/Blu-ray format war from the producers of a popular type of movie that gets no respect: porn. Now, there's some comment from someone who produces another popular type of movie that gets no respect: animation.
DreamWorks Animation CEO Jeffrey Katzenberg was recently quotes as saying that so far as he's concerned, the battle for future platform supremacy between Blu-ray and HD DVD won't have a winner, because aside from videophiles, no one really cares. In his words, there's simply "not a big enough delta between the standard DVD in terms of where it is today and the next generation."
This led to my first spit take, because Katzenberg pretty much agreed with what I wrote about HDTV's limited appeal in December -- and in general, I disagree with almost everything Hollywood moguls say, especially when they work in animation. Imagine my further surprise when he went on to say that he's a bit more keen on digital distribution, although he acknowledges that for the next two years it won't be a great moneymaker.
A Hollywood exec that's actually reasonable and realistic? It's a good thing I'm sitting down.