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Conveniently into the digital future: Loewe presents the Xelos A 42 DR+ plasma TV

  • 13 June, 2006 11:40

<p>Melbourne, VIC – June 2006 - Clean lines, superior materials and future-proof digital technology – that’s what characterises Loewe’s new Xelos A 42 DR+ plasma TV featuring integrated electronics. Thanks to the new Loewe Digital+ platform, Image+ picture enhancement and high resolution HD plasma technology, Xelos A 42 DR+ offers a brilliant picture (1024 x 1024 pixels) with a visible screen diagonal of 106 centimetres in 16:9 widescreen format. Like nearly all Loewe TV sets with new display technologies and screen diagonals starting at 26 inches, Xelos A 42 DR+ can display images in outstanding high definition television (HDTV) quality and features a HDMI interface.</p>
<p>The trend towards large format plasma TVs continues. And with the Loewe Xelos A 42 DR+ you can already prepare for the television of the future – it has an exclusive Loewe hybrid DVB-T / analogue tuner integrated, allowing access to a wide range of programming in premium picture and sound quality. Loewe is the only company in the industry to offer such a wide and attractive range of TV sets featuring integrated receivers for digital television (DVB), a big step ahead of the competition. The new Loewe LCD TVs come from the factory equipped with an integrated digital decoder and an integrated digital terrestrial tuner (DVB-T) as well as a digital tuner for cable reception (DVB-C) – no other brand in the world offers this.</p>
<p>Equally pioneering is the digital High Definition Multimedia Interface (HDMI) including the HDCP copy protect standard for high definition playback quality of digital picture and sound signals from a DVD player, DVD recorder or HDTV receiver for example. And the newly developed on-screen menu, the Loewe Dialog System, provides logical and intuitive operation thanks to its clearly arranged menu structure.</p>
<p>Innovative picture improvement technologies optimise the picture quality of Xelos A 42 DR+. Diagonal Contour Control (DCC) displays picture movements more fluidly and without the stair-step effect, making pictures and writing more detailed and sharper. Artificial shadows during light/dark transitions are eliminated thanks to the new Luminance Transition Improvement (LTI). The result is impressive and realistic images with natural colour reproduction and fascinating depth of focus.</p>
<p>Thanks to Loewe Image+, new picture improvement technology especially designed for flat screens, Xelos A 42 DR+ offers the best picture from analogue and digital signals. Combined with the Digital+ platform, Loewe Image+ represents a completely new improvement in picture display. Each incoming picture signal is monitored and optimised in terms of sharpness, colour precision, contrast and movement sharpness. Even faces and skin colours are enhanced with even greater depth of focus. Loewe Image+ functions regardless of the input source and displays top quality pictures every time. One more clear competitive advantage: Loewe Image+ is ready for HDTV broadcasts and recordings!</p>
<p>The Loewe Xelos A 42 DR+ with Digital RecordingPlus (DR+) is a factory variant. The digital hard disk memory (80GB) integrated into the TV continuously records the TV signal of the programme in progress, whether it’s pre-programmed or during a TV programme in progress. This process, known as Time Shift, enables deferred viewing. So, if the current programme is interrupted by a telephone call, for example, seamless continuation of the programme is still possible. Up to 100 hours recording time is possible. Loewe’s new Highlight function automatically highlights the 30 seconds leading up to a play and the 30 seconds following that play – the action leading up to a goal for example. Irrespective of what the TV station broadcasts, individual match scenes can be replayed and personal highlights compiled and watched during the halftime break, for example. And with the picture in picture function (PIP), it’s even possible to play back a highlight straight away, without missing any of the match action.</p>
<p>And with Xelos A 42 DR+, the design and the technology are not the only extraordinary aspects. A variety of set-up options – as a tabletop set, an elegant wall solution or on the Rack with ample room for the Loewe Centros DVD recorder – make Xelos A 42 in Platinum an eyecatcher in any room. And when combined with quality surround sound system, an evening of television is transformed into an absolute home cinema experience.</p>
<p>Loewe LCD televisions have been available since 2004 at specialised audio video retailers. The Xelos A 42 DR+ is available nationally at authorised Loewe retailers. The Xelos A 42 DVB-TC (without DR+) is also available.</p>
<p>For high resolution images, further technical details or the whereabouts of authorised Loewe outlets throughout Australia, please contact Alex Encel, on (03) 9429 0822 or via return email.</p>
<p>Model Finish Availability RRP
Xelos A 42 DR+ Platinum, Anthracite Now $6999
Xelos A 42 DVB-TC Platinum, Anthracite Now $5999</p>
<p>Enquirer contact: Ph: 1800 456 393
<p>Photos available</p>

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