Intel hides the unannounced Iris Xe Max GPU brand in a promo video

Could a 11th-gen Tiger Lake Core with a much more highly clocked GPU be in the offing?

Credit: Intel / YouTube

Intel appears to have hidden Iris Xe Max, an unannounced version of its Xe GPU branding, inside of the “sizzle reel” for its new logo.

Fast-forward thirty-six seconds into Intel’s ”Wonderful New Look” video, and you’ll see that Intel has published an array of its new logos—everything from the Celeron to the Pentium to the Xeon. To the upper left, however, is something new: a logo touting the Iris Xe Max, a brand that hasn’t been announced yet. Unfortunately, most of the comments attached to the promo reel hiding the new Intel Xe Max brand focused on the new Intel jingle 57 seconds in—which, well, sounds pretty unflattering

An Intel representative confirmed that you’ll hear more about the Iris Xe Max in the future. “We’ll have more details to share about that at a later date,” she said in an email.

When Intel launched its 11th-gen Tiger Lake mobile Core processors earlier this month, Intel revealed a trio of Core i5 and Core i7 processors, including the Core i5-1135G7 and the Core i7-1165G7, which carried the same “G7” suffix. The number of EU graphics cores varied significantly: 80 on the Core i5-1135G7, and 96 on the Core i7-1165G7. Intel, however, used the Iris Xe branding for both.

It’s possible that we’ll see a more robust Iris Xe Max integrated GPU. A day before Intel launched its Tiger Lake chips, a Twitter user called APISAK noticed an Iris Xe integrated GPU clocked at 1,650MHz, significantly higher than the 1.35GHz of the highest-performing mobile part in Intel’s current Tiger Lake lineup, the Core i7-1185G7. If that’s a legitimate leak, such a GPU might be an ideal candidate for an Intel Xe Max branding.

This wouldn’t be the only detail that somehow missed Intel’s official Tiger Lake launch. In a Medium post from the same Tiger Lake launch day, Intel executive Boyd Phelps said the company plans to launch an 8-core “Tiger Lake” chip alongside its already-announced 4-core offerings. Intel also revealed later that the first Tiger Lake laptops would ship in October

What other Easter eggs have we not discovered yet?

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Mark Hachman

Mark Hachman

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Jack Jeffries


As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr


The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?