The PC market actually grew in Q2 2018, thanks to business PCs

A drop in GPU prices, plus the adoption of Windows 10, appears to be helping the market, analysts said.

Quarterly PC sales grew the most since 2012, IDC said Thursday afternoon, driven by commercial demand and a growing American appetite for gaming PCs.

Preliminary results for the second quarter forecast unit growth—yes, growth—of 2.7 percent, year over year, to 62.3 million units. That’s the strongest growth since the first quarter of 2012, when the PC market grew by 4.2 percent, IDC said. Rival firm Gartner agreed, estimating that 62.1 million PCs were sold in the second quarter of 2018, a 1.4 percent increase from the second quarter of 2017.

Worldwide, the PC market had been flat over the past three quarters. Within the United States, however, the PC market has grown for two consecutive quarters. Both worldwide and in the North American market, the biggest driver was business PCs. But IDC also pointed to a surge in gaming PCs, helped by lower prices in graphics cards.

“Although traditional PCs may not be the default device for many usage scenarios, the market continues to show pockets of resiliency as PC usage experience evolves and improves,” said Jay Chou, research manager with IDC’s Personal Computing Device Tracker, in a statement. “Even certain types of desktops are seeing growth amid this business-driven refresh cycle.”

Why this matters: After years of decline, a growth in PC shipments is a refreshing shift. One of the most telling statements may be the fact that as GPU prices come down, sales of gaming PCs increase. GPU vendors haven’t overcommitted to cryptocurrency miners, a decision that may well boost the PC market as we head into the holidays.

HP remains on top

The sharpest growth was experienced by Lenovo, in large part because IDC began combining the shipment numbers for Lenovo and Fujitsu, now part of a joint venture. But the rankings remained identical compared to a year ago: HP sold 14.864 million PCs, up 7.6 percent; Lenovo/Fujitsu sold 13.755 million PCs, up 11.3 percent. Dell sold 11.255 million PCs, up 9 percent, while Apple ranked fourth with 4.308 million PCs sold, up 0.1 percent. Acer sold 4.197 million PCs, up 1.3 percent.

In terms of worldwide market share, HP and Lenovo are on top, with 23.9 percent and 22.1 percent, respectively. Dell is third, with 18.1 percent. Apple and Acer are in the lower tier, at fourth and fifth. Apple has a 6.9-percent market share, just above Acer, at 6.7 percent.

IDC did not release preliminary market-share figures for the U.S. market, which recorded 17.3 million PCs sold. IDC attributed the growth to rising desktop shipments in the commercial market as well as growing consumer demand for gaming PCs.

Gartner, though, was more pessimistic. “PC shipment growth in the second quarter of 2018 was driven by demand in the business market, which was offset by declining shipments in the consumer segment,” said Mikako Kitagawa, principal analyst at Gartner, in a statement. “In the consumer space, the fundamental market structure, due to changes on PC user behavior, still remains, and continues to impact market growth. Consumers are using their smartphones for even more daily tasks, such as checking social media, calendaring, banking and shopping, which is reducing the need for a consumer PC.”

In the U.S., Gartner said PC sales increased 1.7 percent to 14.510 million units. HP, Dell, Lenovo, Apple, and Acer maintained their positions. Gartner does not count Chromebooks as PCs; IDC does.

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Mark Hachman

PC World (US online)
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