Canon launches first retail store in Australia

Canon has unveiled its first flagship store in South Melbourne.

One of the first of its kind of the brand globally, Canon’s Experience Store enables customers to try and buy a range of Canon devices, troubleshoot, grow their skills, and access a range of activities run by the Canon Collective.

“Our objective was to create the best customer experience possible,” said Jason McLean, Director of Canon Australia’s Consumer Imaging Division.

“We had no preconceived ideas and deliberately looked to challenge established ways of thinking that become experience barriers.”

“The result is a space that s welcoming to all, provides unrestricted access to our gear and encourages an exploration of photography, videography and print in a way that’s relevant to you as an individual,” added McLean.

Occupying 320 square metres, the Canon Experience Store will offer tailored demonstrations, consultations, lessons, safaris and guides.

In store, Canon Collective will host a range of weekly activities for local explorers, including beginners guides to photography, photo excursions in and beyond Victoria, and edit-to-print workshops.

The store has two break-out areas with cycloramas that can be set up for a variety of shoots and practice runs.

A camera service counter is open to anyone having issues with their Canon devices, no matter where they were purchased from.

The store will also have printing facilities in store and at the adjoining SunStudios, ranging from small keepsakes to large-format fine art printing. SunStudios also features a large gallery space and two versatile studios that enable controlled lighting.

“Photos and videos are at the heart of how we communicate today, but we’ve just scratched the surface in helping people understand what they can achieve,” said Chris Siacolas, the newly appointed Experience Store Manager.

“In a typical retail environment, you wait to have devices unlocked and have very limited ability to trial them. At our Experience Store, you’re able to play, test and explore with guidance from our in-store Ambassadors, based solely on what you want to achieve.”

“By showing not telling, and inspiring before selling, we aim to encourage many more people to see the world of opportunities that open up with Canon products and services,” added Siacolas.

The Canon Experience Store is on 95 Buckhurst Street, South Melbourne, VIC 3205. It’s opening hours are 9am to 5:30 pm, Monday to Saturday.

For more information, visit www.canon.com.au/experience/store.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Canon

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?