QeSports Set to Drive Australian and New Zealand Esports Market to New Heights

Aquis Entertainment and Executive Sports Entertainment have announced the establishment of QeSports, a joint venture set to invest in the Australian esports market.

“Aquis Entertainment’s vision is to provide Australia with next generation entertainment and our move into the esports market is very much in line with our strategy,” said Jessica Mellor, CEO of Aquis Entertainment.

“Australians are well known for their passion for traditional sports and we’re starting to see this translate to esports as the sector matures.”

“Two-thirds of Australian esports fans are aged 18-34 and that’s a market segment we know very well. This, coupled with our experience in entertainment venue operations, puts us in a strong position to meet a wide range of expanding needs in the esports space,” added Ms Mellor.

QeSports will focus on innovation in community and event development, consultancy and the development of purpose built esports stadia infrastructure across Australia and New Zealand.

Domestically the Australian esports audience has more than doubled in the past five years according to Nielsen Esports Playbook research.

The new business plans to leverage ESE’s experience in traditional sport and their part-ownership of the Bombers along with Aquis Entertainment’s experience in entertainment venue development and management to further grow and monetize that audience.

The global esports market is growing at 26% year on year according to research house Newzoo and as media consumption habits continue to evolve, the industry is expected to be worth $1.5 bullion by 2020. Global audiences were estimated at 287 million in 2017 with 20% audience growth predicted between 2017 and 2019.

Last week, Epic Games, the publisher of Fortnite announced its push into competitive gaming with a US$100 million prize pool for season 2018-2019.

QeSports CEO, Rohan Sawyer says that this partnership will allow QeSports to develop assets and new initiatives that are a first in the Australian esports space, with fit for purpose products that are gamer-centric. In addition, he says they will focus on helping companies and brands understand why and how they should invest in the esports space while offering talent management solutions to professional players.

“Esports is disrupting mainstream sport and the growth in audience and engagement should not be underestimated. They’re digital natives, early adopters and high spenders,” said Mr Sawyer.

“Australia is becoming a focus of major publishers and brands for investment and we’re aiming to be the market leader across all segments of the esports ecosystem”


Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags esportsQeSports

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?