HP double down on premium style for modern workforce PCs

HP has unveiled a range of new devices, displays and accessories designed for the modern workforce, including the rollout of several award-winning premium features to the best-selling HP EliteBook 800 series and HP ZBook 14u/15u Mobile Workstations.

As HP’s most secure and manageable PCs and mobile workstations, these devices - along with the all-new HP Thunderbolt Dock G2 and expanded portfolio of four new HP 4K displays - will bring powerful innovation and premium experiences into the mainstream workforce.

“The game has changed and standard issued corporate devices of the past no longer meet the needs of the workforce of the future, particularly among Gen X to Gen Z professionals,” said Mark Fenson, Business and Mobility Systems Evangelist, HP South Pacific.

“Our latest EliteBook and ZBook offerings set new standards for design, performance and functionality. Whether it’s the thinnest device or the industry’s most robust security features, HP is redefining the commercial PC experience for the modern workforce.”

HP argue that today's modern workforce requires greater flexibility in where and how work gets done. 62% of people work from more than one location and 81% work during their personal time, illustrating the need for devices that seamlessly connect any time, any place.

In addition, they say nearly 70% of organisations have reported compromised laptops in the past 24 months, demonstrating the need for robust security features that provide constant protection and resiliency in the event of an attack.

“Security is a constantly evolving space - an area where no one can claim that they’ve solved security - and how a PC OEM approaches security needs to be a top priority when a business is making a purchase decision,” said Patrick Moorhead, Principal Analyst at Moor Insights and Strategy.

“I applaud HP’s approach to endpoint security and its commitment to hardware security, as security should be an important consideration factor for anyone looking to purchase a PC.”

These recently announced devices each feature HP’s premium design language previously only available on the HP EliteBook 1000 series, with chiseled linear wedge profiles and anodised aluminium covers for sleek and strong devices that can hold up to the challenges of the workday. A standout feature for users who work in multiple, diverse locations, the EliteBook 800 series is HP’s first business notebook with an ultra-bright display that adapts to changing light conditions, a feature also available on the ZBook 14u/15u.

Durability and sustainability go hand-in-hand as more businesses look to maximise their hardware investment and minimise their environmental impact. The EliteBook 800 series and ZBook 14u/15u passed MIL-STD-810G testing and are more easily serviceable than previous generations. The ZBook 14u/15u have industry leading durability in a thing and light 14 and 15-inch form factor, as the passed two additional MIL-STD tests for bench handling and crash hazard shock for unpredictable conditions in technical environments.

Last but no least, all the devices in this lineup are Energy Star certified and EPEAT Gold registered, reflecting HP’s commitment to sustainability.

For more information about HP Elite devices, visit www.hp.com/go/elite and to learn more about HP’s mobile workstations, visit www/hp.com/go/zbook.

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