New Zealand Consumer Spend on Video Games Headed Towards Half a Billion Dollars

Credit: Scyther5 | Dreamstime.com

New Zealanders continue to embrace video and computer games, as evidenced by new sales figures released by the Interactive Games & Entertainment Association (IGEA).

Consumer spending on games and hardware reached $452.7 million in 2017, a 7% spike on the previous years sales.

“The New Zealand video and computer games industry is in great shape, evidenced by the latest sales figures that show consumer spending is headed towards half a billion dollars,” said Ron Curry, CEO of IGEA.

“New Zealanders are more than happy to access their games content in a variety of ways, both physically and digitally. Sales for the current generation of consoles - PS4, Xbox One and Nintendo Switch - remain strong. At the same time, we're seeing an impressive growth in subscription revenue, mobile games sales, and downloads of digital games and extras.”

New Zealand total physical retail sales came in at $118.3 million and overall digital sales at $334 million last year. According to data from the NPD group, overall physical retail sales experienced a slight 4% decline, however this was offset by an increase in the sales volume, which was up 4% in 2017.

“With greater than 70% of households having access to the Ultra-Fast Broadband (UFB), New Zealand's gamers continue to increase their spending on digital games and extras at a rapid rate,” said Foad Fadaghi, Telsyte Managing Director.

Home console hardware and accessories sales also increased last year. Kiwis embraced both new and retro consoles. PlayStation4 continued to dominate the hardware sector with Xbox One bolstering category growth with the introduction of Xbox One X. The Nintendo Switch also entered the market, performing well alongside the Nintendo Classic Mini: SNES and Nintendo Classic Mini: NES.

Research from Telsyte shows total digital sales were strong, up 12% in 2017. Digital downloads, including full game downloads and digital extras, increased by 20% last year. Subscription revenue also continued to grow, up 22% year-on-year. Mobile game sales retained the majority share of the digital games market at $175 million.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags gamingNew Zealandvideo games

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?