Nokia goes retro again with the 8810, but who's really going to buy it?

Retro is starting feel really old.

Credit: HMD Global

At last year’s Mobile World Congress, HMD Global whipped the geek crowd into a frenzy with a fun reboot of the Nokia 3310, complete with bright colors, hard keys, and candy bar nostalgia. They’ve done it again at MWC 2018 with the 8810, but this time around the game might be a little played out.

Popularized by Keeanu Reeves’ character in The Matrix, the 8810 was a weird phone for 1999 and it’s even weirder in 2018. On the outside, the 8810 looks very much like that 20-year-old phone, with a slider mechanism that pulls down to reveal a full set of keys. It's just as long, cumbersome and clunky as it was back then, and the specs haven't been upgraded all that much either:

  • Display: 2.4-inch QVGA
  • Processor: Qualcomm 205
  • RAM: 512MB
  • Storage: 4GB
  • Camera: 2MP
  • Battery: 1,500mAh

Like the 3310, HMD has jazzed up the 8810 with a bright yellow enclosure that gives it a distinctly toy-like appearance. The phone is ready for 4G GSM networks (though without the kitchy antennae, of course), and at 79 Euros, it’s certainly an impulse buy rather than a commitment phone.

Nokia is once again billing it as a “vacation phone” that you bring with you when you want to unburden yourself, but with a full slate of Google services: Search, Maps, and Assistant, as well as Facebook and Twitter apps, you won’t really be forced to unplug with the 8810. A case could be made for carrying around a 3G 3310 as a phone-only vacation phone, but the new 8810 is too much of a modern handset to expect people not to use it as a regular smartphone.

So essentially Nokia has built a phone for geeks who don’t mind throwing away $100 on a handset that’s going to generate a few laughs when they pull it out for the first time. Even with a low price tag, it’s hard to imagine who would plunk down any amount of money for an 8810, unless their going for ironic Neo with their Halloween costume.

Go Go Go

A much more sensible budget option is the Nokia 1. While it too looks like something out of the past, with giant bezels and a small screen, the Nokia 1 has one huge thing going for it: Android Oreo.

nokia 1 android go HMD Global

It doesn't look like it, but the Nokia 1 actually runs Oreo.

It only has 1GB of RAM and 8GB of storage, but it’s running Google’s new Android Go OS, which is something like the Android One program but without the stringent hardware requirements. Tailored for phones light on resources like RAM and storage, Android Go has its own set of apps and services that run lean and mean, and save your data so you get a premium OS in a cheap handset.

So if you absolutely have to have a “vacation phone” by Nokia, I’d pick this one over the 8810. It might not draw as many stares, but it’ll be easier to use, more comfortable to hold, and a whole lot more practical in the long run.

Unless you really want something to go with your old Ray-Ban sunglasses.

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Michael Simon

Michael Simon

PC World (US online)
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