Optimizely expands its enterprise-focused offerings

Optimizely has announced new plans to expand its enterprise-focused offerings amid increased revenue growth.

“Many of our large enterprise customers are now operating experimentation programs across teams and over more areas of their business than ever before,” said Dan Siroker, co-founder and executive chairman at Optimizely."

The company today revealed that it has powered over 1 million experiments on the Optimizely platform to date.  Optimizely say that, having brought in 21 of the Fortune 100 list as customers, they are now delivering 1.1 billion impressions every day with $90 million in annual recurring revenue.

"This increased level of adoption and investment across industries is a testament to the business value companies gain when they are able to experiment across their digital channels” Siroker said.

Optimizely say that in order to keep pace with rapidly changing customer experiences, organizations must empower individuals across the organization to run experiments and identify new experiences that will drive the best customer and business outcomes.

“With the new Optimizely features introduced today, customers across multiple roles and business lines have access to tools that make their lives easier, enable them to scale programs faster and free up their technical resources to focus on more sophisticated experiments" Siroker says.

With the addition of Feature Management Flags, Rollouts and Variables, Optimizely say that product development, experimentation and management with be streamlined and consolidated into one unified system.  They say these new platform updates enable product and engineering teams to deploy the right features safely and quickly, and avoid costly deployment cycles when rolling out and rolling back features and running experiments.

Optimizely's new Stats Accelerator also promises to save users time and money. It utilities machine learning and automation customers can achieve statistical significance for their experiments up to 300% faster than with legacy testing platforms, enabling them to test and iterate with much greater frequency.

The third major feature being added to the Optimizely platform is out-of-the-box support for dynamic websites and single page apps. Customers can run experiments in the visual editor that “just work” with no custom code or workarounds needed.

All three features are in beta and will be available in the Optimizely platform soon. To read more, visit the Optimizely blog.

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Fergus Halliday

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