Traditional Aussie PC market defies global downward trend again

IDC report shows that traditional PC shipments in Australia are growing 3.3 per cent YoY

The traditional PC market in Australia is looking positive, unlike the downward trend faced by the rest of the world.

According to IDC research findings, traditional PC shipments in Australia - including desktop, notebook and workstation 0 totalled 981,000 units in the second quarter of 2017, posting a year-on-year (YoY) growth of 3.3 per cent.

Specifically, the overall market was driven by the end of financial year (EOFY) sale across segments as the consumer segment posted a growth of 8.6 per cent YoY.

"The retail channel was negatively impacted by Dick Smith’s exit last year," IDC Australia client devices analyst Sagar Raghavendra said. "This year however, promotional events such as Modern PC program run by Harvey Norman spiked growth in the consumer space.

"AMD’s new Ryzen series launch and EOFY sales further fuelled growth in this segment."

Despite the positive outlook, IDC research reported that the commercial segment posted a marginal decline of 0.5 per cent YoY, driven by a 9.9 per cent drop in education and a 12.2 per cent decline in the SMB market compared to the same period last year.

Raghavendra said the public sector was a strong contributor to this cycle's success, recording 24.7 per cent YoY growth, aided by large federal government deployments, while enterprise sector grew by 8.3 per cent YoY, due to several notebook refresh cycles.

As for the notebook PC market, it grew by 5.2 per cent YoY.

“The market continues to shift away from traditional notebook to new form factors such as convertible, which grew by 64 per cent YoY,” Raghavendra noted.

"This shift has also resulted in the market moving away from lower price-band to higher price-band category."

In addition, Raghavendra said the desktop PC declined by 0.5 per cent YoY across the country.

"Gaming segment appears to be a beacon of hope for desktop form factor, as this segment grew by 2.4 per cent YoY," Raghavendra added. "With a new processor launch lined up, this segment is set to grow steadily."

From a vendor perspective, HP, Dell and Lenovo held the top three positions, with 27.7 per cent, 18.4 per cent and 16.7 per cent share respectively, followed by Apple and Acer with 13.2 per cent and 9.8 per cent.

Specifically, Lenovo gained 2.8 per cent share in comparison to previous year, where it faced shipment issues.

IDC also reported that Dell’s “strong performance” in the public sector enabled it to gain a 1.9 per cent share from the previous year.

At the leading end of the market, HP retained the top position, although it lost a 0.6 per cent share compared to previous year, while Apple’s remained flat.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags HPAppleacerDelldesktopIDClaptopPCasus

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Hafizah Osman
Show Comments

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Jack Jeffries


As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr


The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?