No, AMD didn't slash Ryzen prices ahead of Threadripper launch

No Internet, AMD didn't slash prices of Ryzen CPUs at all

IDG

IDG

Sorry, Internet: AMD didn't officially "slash," "cut," or even nick prices of its Ryzen CPUs in anticipation of the company's Threadripper CPU, the company said.

AMD sought to squash several news stories that have circulated over the last few days, saying AMD trimmed prices of its Ryzen chips. The company denied there were any across-the-board price cuts. "We have noted some speculative articles appearing commenting on AMD's pricing following Computex and would like to reiterate that Ryzen 7 and Ryzen 5 pricing remains unchanged," the company told PCWorld.

Some stories cited the launch of the company's Threadripper as a reason for the supposed cuts. However, Threadripper is expected to be far more expensive than the Ryzen 7 and Ryzen 5, so there'd be no reason for AMD to make cuts in anticipation of that chip.

AMD didn't have an explanation for the price cuts but suggested it could be an individual store's sale. "Any promotional deals or special pricing on Ryzen processors is partner/retailer driven within their business," an AMD official told PCWorld.

A similar non-story occurred with Intel's CPUs, too. Shortly after AMD's Ryzen lineup hit the streets in March, several news outlets said Intel had begun "slashing" prices in reaction. Many of the stories, however, cited small price reductions at a retailer known for using CPUs as loss leaders. At that time, Intel officials told PCWorld there had been no price cuts announced and described any stories saying that as "inaccurate."

The story behind the story: AMD and Intel are jockeying for consumers' hard-earned cash while trying also to impress investors, so perception can be as important as reality. AMD likely doesn't want the false news stories to create a perception that it's coming from a position of weakness.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AMD

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gordon Mah Ung

PC World (US online)
Show Comments

Father’s Day Gift Guide

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?