Twitter will stream video news from Bloomberg all day, every day

Twitter and Bloomberg are creating an online news channel for cord cutters and social media addicts.

IDG

IDG

Bloomberg news will soon be reporting for Twitter. The news organization and the social network are teaming up to create a 24/7 news channel available on Twitter. The two companies are expected to announce the new effort later on Monday, according to The Wall Street Journal.

The as yet unnamed news channel will cover a wide variety of topics beyond Bloomberg’s preference for financial news and politics. It will be “focused on the most important news for an intelligent audience around the globe,” Bloomberg CEO Justin Smith told the Journal.

The news channel is expected to roll out sometime this fall featuring original reporting from Bloomberg’s various news bureaus around the world. In a nod to Twitter’s social media roots, Bloomberg will also incorporate user-created video into its news casts if the content can be verified.

The news effort will reportedly rely on advertising for revenue, and Bloomberg will have total editorial control, the Journal says.

Why this matters: In recent years, Twitter has experimented with integrating with television in various ways, from conversations centered around television shows in 2014 to last season’s NFL Thursday night games. But a news broadcast makes the most sense and plays to Twitter’s strengths.

The 2009 Hudson River plane crash, the 2011 terror attacks in Mumbai, President Trump’s various pronouncements, and many other news stories over the years have made Twitter the go-to online destination for information about breaking news. With users sharing video more and more, witnesses of future breaking news events are more likely to post video clips to Twitter that Bloomberg can use, reinforcing the social network’s breaking news appeal.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags twitter

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ian Paul

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Cate Bacon

Aruba Instant On AP11D

The strength of the Aruba Instant On AP11D is that the design and feature set support the modern, flexible, and mobile way of working.

Dr Prabigya Shiwakoti

Aruba Instant On AP11D

Aruba backs the AP11D up with a two-year warranty and 24/7 phone support.

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?