HTC's new in-game Vive ads know if you're looking at them

Soon you'll be seeing ads in glorious VR if you download free apps from the Viveport store.

Virtual reality provides a high resolution, cinema-scale viewing experience contained inside a headset. It's an amazing viewing experience—so of course it was only a matter of time until ads started sullying these platforms.

HTC is now welcoming developers to a VR Ad Service Program that will display advertising inside apps downloaded from the company's Viveport app store for the HTC Vive. The new ad service will also take advantage of all that fancy sensor technology inside the VR headsets to detect whether you bothered to watch the ads or turned away.

HTC's Viveport ads can show up in a variety of places during your VR experience, including during program loading, as an in-app advertisements, part of the end credits, and other strategic points. Advertisers will only pay for those ads users watch, as first reported by Business Insider.

Yes, that means the system will track your gaze to tell when you're directly looking at the VR ads, as PC Gamer reported.

HTC believes this ability to track what people watch will benefit both users and the advertisers. "Ads that are seen by users in a immersive VR environment can not only meet the user’s needs by means of precise re-targeting," HTC says on its developer pages discussing the new program, "but can also be detected if they are viewed effectively by users."

Developers have to opt-in to allow ads on their apps. Once they do, all free apps by that developer will be available automatically for the new advertising program.

Why this matters: Any time you put free applications on a new platform ads are never far behind. Ads in VR may be cool the first few times, but eventually they will start to grate on users. Hopefully, there will be a way to dismiss them when you're not interested—just like there is on YouTube and other video sites.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags HTC Vive

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ian Paul

PC World (US online)
Show Comments

Essentials

Brother MFC-L3745CDW Colour Laser Multifunction

Learn more >

Mobile

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?