Facebook challenges GoFundMe with personal fundraising features

Now anyone can use Facebook as a donation platform for their classroom, an ill loved one, and other worthy causes.

Facebook is making it easier to support your friends' causes. The company recently announced a new feature that lets users create personal fundraisers. The new option is meant to raise money for medical treatments, classroom support, and similar efforts.

A GoFundMe-style feature is a no-brainer for the social network, as Facebook sees it. When you're trying to crowdfund for a personal cause you go straight to Facebook to enlist your friends' help anyway. This new feature simply cuts out the middle man.

personal fundraisers hero2 Facebook

Personal fundraisers on Facebook.

If you're thinking of using Personal Fundraisers to raise money for your pet rock's next vacation, however, think again. Facebook has a very specific set of categories that you can use with the new feature:

  • Education: such as tuition, books or classroom supplies
  • Medical: such as medical procedures, treatments or injuries
  • Pet Medical: such as veterinary procedures, treatments or injuries
  • Crisis Relief: such as public crises or natural disasters
  • Personal Emergency: such as a house fire, theft or car accident
  • Funeral and Loss: such as burial expenses or living costs after losing a loved one

The impact on you at home: Each fundraiser will have its own page similar to a Facebook Group. At the top of the page, visitors will see a Donate button, and below that an indicator displaying how much money has been raised. For all personal fundraisers, Facebook takes a 6.9 percent cut plus a fee of thirty cents. Those proceeds will go towards payment processing, fundraiser vetting, and security and fraud protection.

In addition to Personal Fundraisers, Facebook also announced that verified Facebook Pages can add donate buttons to their live streams. The new feature "gives public figures, brands, businesses and organizations new ways to fund raise on Facebook for the nonprofits they support," Facebook said. Just what we need an endless supply of telethons on Facebook Live.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Facebook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ian Paul

PC World (US online)
Show Comments

Essentials

Mobile

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?