Playing the name game with Intel’s object recognition software

Object recognition tools are key for things like self-driving cars and surveillance systems, and Intel’s SXSW demo shows us how it works.

Intel does a lot of the heavy lifting to power some of our most-used products, working silently behind the scenes to make things run. But South by Southwest is far from a subtle, behind-the-scenes kind of place—and Intel’s pop-up lounge was full of demos that showed off what the company is doing in the AI space.

My favorite demo may not have been flashy, but it showed off a key component of machine learning: object recognition. I held up a series of photos showing a wide variety of stuff—animals, people, vehicles, household items, plants—and the software correctly named it all. It also told me how confident it was in its answer, and many objects were named with 100-percent accuracy.

The demo was limited to just 20 objects, but the full scale of Intel’s platform can process many, many more. This tech is key to the development of self-driving cars, and Intel has partnered with other engineers in that space to get more autonomous cars on the road. And if you’re a developer, you can even tap into Intel’s Deep Learning SDK to bring object recognition to your apps. Check out the video above for more.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags SXSW 2017intel

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Leah Yamshon

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?