HBO brought its best shows to life at SXSW with an awesome escape room

Fans of Game of Thrones, Silicon Valley, and Veep were delighted by HBO’s clever SXSW installation.

With new seasons of Veep and Silicon Valley premiering in April and Game of Thrones scheduled to return for a 7-episode season in July, HBO used South by Southwest to promote all three with a themed escape room that was surprisingly awesome.

Escape rooms are mystery games where you have to solve puzzles to get out of a locked room. They’re popping up all over the country, and HBO jumped on the bandwagon by turning a downtown Austin event space into what looked like a television set. The set had three rooms, each a replica of a space from HBO’s three most popular shows. We had to find clues and solve them to “escape” each room in less than five minutes. Hilarity ensued. No prior knowledge of the shows was necessary to solve the puzzles, but fans were delighted by the details (when they weren’t scrambling to unlock each door in the allotted time).

HBO usually shows up to South by Southwest to promote Game of Thrones, and its activations draw hordes of people. I guess the allure of a selfie in the Iron Throne is strong. HBO brought the Iron Throne again this year, but taking the opportunity to promote three shows was smart. Brands often show up to SXSW with half-hearted, barely relevant attempts to promote their products, but HBO’s escape room was both clever and interactive—a SXSW highlight.

Join the Good Gear Guide newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags SXSW 2017

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Caitlin McGarry

TechHive (US)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?