Panasonic pushes buttons with smart home prototypes at SXSW

Panasonic’s home-fermenting machine, DIY dry-cleaner, and ambient media player are just concepts for now, but the company is using SXSW to figure out which one to make first.

Panasonic isn’t the first company that comes to mind when you think of visionary tech that pushes the envelope. I picture an old TV my family once owned that eventually made way for a newer model from a different brand. But the company’s Game Changer Catapult division took over a bar at South by Southwest and rebranded it as Panasonic House to test some new ideas in unexpected ways.

The company showed off a DIY dry-cleaning machine called MonStyle, an Ambient Media Player for turning a TV display into a work of art, and a home-fermenting machine that’s equal parts Blue Apron and slow cooker for kimchi fans.

Panasonic House was a showcase for protytpes—none of the devices on display has a price or planned release date. The company is using South by Southwest to gauge public reaction to these products. Panasonic was even tallying votes to see which gadget people want to see first. (The results have yet to be announced.)

Panasonic has a long way to go to become a smart home heavyweight in the States, but there were some intriguing ideas. Watch the video to see.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags PanasonicSXSW 2017

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Caitlin McGarry

TechHive (US)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?