Instagram launches video ads in between your friends’ Stories

Business have another way to reach users on Instagram.

Don’t be surprised if the next Instagram Story you see is a paid video ad from Nike, Netflix, or Airbnb.

On Wednesday, Instagram announced that video ads would be coming to its Stories feature. The ads will auto-play fullscreen in-between your friends’ Stories, and you will be able to skip the ad by tapping on it. Advertisers will be able to turn an existing Instagram Story into a paid ad, as well as place static images. It’s a similar ad unit that Snapchat has been offering since summer 2016.

Instagram is currently testing these video ads with big-name advertisers like Nike, McDonald’s, and Netflix. Instagram’s director of product marketing Jim Squires told Fortune that the app will be testing these ad units for two or three weeks before releasing the feature to all 500,000 active advertisers. According to Instagram, Stories now boast 150 million daily viewers—up from 100 million in October—and one-third of the most-viewed Stories are from businesses on the platform.

In addition, Instagram is adding insights from Stories to its suite of Instagram Business Tools. Advertisers will be able to see the reach, impressions, and engagement for each Instagram Story.

The impact on you: Clearly, Instagram designed Stories to compete with Snapchat, both in terms of user experience and business potential. According to Squires, the main advantage Instagram has over Snapchat is that it can offer advertisers the ability to leverage years of user-data collected by Instagram’s parent company, Facebook.

Instagram video ads will rely on “precise targeting from Facebook, based on demographic and interest-based signals that have been built up over many years,” Squires told Fortune. So don’t get freaked out when the link you clicked on Facebook resurfaces in the form of a video ad in-between your friends’ Instagram Stories.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags InstagramSnapChat

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Oscar Raymundo

Macworld.com
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?