AT&T raises unlimited data pricing as carriers push users away from grandfathered plans

AT&T is increasing the price of its grandfathered unlimited data plans by $5—just like it did in 2016.

AT&T says that if you like your unlimited data plan, you can keep your unlimited data plan, but it will cost you an extra $5 per month. Just as it did in early 2016, AT&T is raising the price for subscribers still on unlimited data plans, as first reported by DSL Reports. AT&T’s unlimited data plans were originally a tool to encourage people to get an iPhone during the early days of the modern smartphone era.

Starting March 2017, AT&T subscribers with unlimited data plans will have to pay $40 per month instead of $35. AT&T isn’t the only carrier hoping to reduce its roster of grandfathered plan subscribers. Verizon is currently weeding out data hogs that use more than 200GB of wireless data per month.

The impact on you at home: AT&T’s increase is minor by comparison to Verizon’s act, nevertheless the strategy is clear. If AT&T continues to raise unlimited data plans by $5 or more every year eventually it will become cheaper to dump the old plan for one of AT&T’s new data buckets—though that time may be quite a few years away.

Pushing and throttling

AT&T’s current data plans start at $80 for 10GB of data that can be shared across multiple devices. When AT&T raised the price of the unlimited plan in 2016 it said that anyone who was displeased with the increase could switch to a currently offered plan or cancel their contract without incurring any early termination fees

Price hikes aren’t the only measures AT&T uses to keep its unlimited plan subscribers under control. In September 2015, AT&T announced it would throttle unlimited users after they used more than 22GB in a given month.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags at&t

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ian Paul

PC World (US online)
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?