Start hoarding SSDs: Prices are expected to spike as supply gets tight

Blame it on an SSD technology transition.

Time to add SSDs to your hoarding list. Citing a transition in technology and increased demand, NAND prices are expected to begin heading north next year, analysts say.

NAND chips revenue had already increased by 19.6 percent due to increased demand in the third quarter of this year and will be even tighter as we close the year out, wrote Sean Yang, research director of DRAMeXchange.

Part of the tight supply is attributed to an industry transition from older, less dense 2D NAND to 3D NAND. That’s reduced supply at a time when consumption continues to go up to feed smartphones, PCs, and all things digital.

“3D NAND is still ramping up at most suppliers, and as a consequence, there is an expected shortage in flash memory that will occur in the not too distant future—not sure if this is the next few months, that depends upon demand,” said Thomas Coughlin of Storage Visions. “However flash memory for enterprise applications has special requirements and may be in short supply.”

We did a quick spot-check of popular consumer SSD prices, and some are indeed moving up, though not at a frightening speed. Looking at data for a Crucial 525GB MX300 drive, for instance, the price has increased—but that’s likely due to a rebound from Black Friday discounts.

ssd 1 samsung 850 evo price

Looking at a much older 120GB Kingston V300, the current price is just above its average selling price.

ssd 3 kingston

Coughlin had some good news, at least for short-term buyers of consumer hardware: The prices of drives typically dive immediately following holiday-season demand. But, Coughlin warned, from there prices seasonally increase. Combined with a NAND shortage, Coughlin said, prices could indeed be more painful toward the end of next year.

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Gordon Mah Ung

PC World (US online)
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