Google Play is cracking down on fake reviews and fraudulent install numbers

The latest move attempts to improve the app discovery process so it's not unfairly used by developers seeking an unfair advantage.

Google is announcing several new steps to ensure that app discovery and ratings can’t be manipulated.

An update to the Android Developers Blog says Google has found some developers trying to game their app placement through fraudulent installs, fake reviews, and other “incentivized ratings.”

The company is putting new detection and filtering systems in place to try and put a stop to this. Search quality analyst Kazushi Nagayama and product manager Andrew Ahn penned a joint blog post that warned those caught could be kicked out of the store.

[Related: MyFitnessPal review: The best calorie calculator app]

If an install is conducted with the intention to manipulate an app’s placement on Google Play, our systems will detect and filter it. Furthermore, developers who continue to exhibit such behaviors could have their apps taken down from Google Play.

There shouldn’t be anything noticeably different on your end. App discovery remains a challenge, and we’ll have to see if this smoothes some things out. Developers are also urged to ensure that any third-party company promoting their app also abides by Google’s guidelines.

Why this matters: Finding a good new app remains a challenge, even for a search-focused company like Google. It only gets worse if there are numerous developers who aren’t playing by the rules. So such security crackdowns are necessary from time to time in order to keep everyone honest.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags GoogleGoogle Play

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Derek Walter

Unknown Publication
Show Comments

Father’s Day Gift Guide

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?