Twitter kills Vine

R.I.P.

The axe is falling at Twitter today after attempts to sell the company proved fruitless, and it’s falling hard. During an earnings call this morning, Twitter announced plans to lay off 9 percent of its workforce, and around noon Eastern time, the company followed that up by revealing that it’s killing Vine, the popular app dedicated to sharing short loops of video.

Twitter didn’t provide a specific timeline for the retirement, saying only that the mobile app will be shut down at some point in the coming months.

“Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way,” the Vine team said in a Medium post. “You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.”

Vine rose to fame by translating Twitter’s short, hyper-focused experience into the video world, creating its own generation of stars in the process. But the service wilted in recent times after legions of competitors launched rival services and social video shifted more towards livestreams, including Twitter’s own Periscope. Vine stars have been departing for YouTube and Facebook in droves, and taking valuable marketers and ad dollars along with them. As just another cog in Twitter’s arsenal of products, Vine never seemed to receive the attention it deserved, as opposed to more full-featured services from Snapchat, Instagram, and more.

Vine created something beautiful but couldn’t keep pace with the rest of the world, and now it’s dead. R.I.P. Here’s hoping this isn’t a portent for Twitter’s own future.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags twitterVine

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Brad Chacos

Macworld.com
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?