Mozilla tests ad-blocking feature in Firefox

Brings 'Tracking Protection' from the incognito mode to block ads, analytics measurements and social-sharing trackers

Mozilla today introduced three new test features for Firefox, including one that separates YouTube videos from the browser and another that may foreshadow a more aggressive ad-blocking strategy by the open-source developer.

"We're excited to announce the release of three new Test Pilot experiments," said Nick Nguyen, the vice president of Firefox, in a post to a company blog. "These features will help you share and manage screenshots; keep streaming video front and center; and protect your online privacy."

Test Pilot was re-introduced in May when Mozilla resurrected a 2009 moniker and used it on a 2015 project that had fallen into disuse. Test Pilot was designed to collect feedback on proposed new features for Firefox before they were added to the browser.

The three features that debuted today were a screenshot taker, called "Page Shot," that also includes a search mechanism for finding what has been snapped; "Min Vid," which plays YouTube and Vimeo videos in a Lilliputian window atop Firefox; and "Tracking Protection," a tool brought over from Firefox's already-extant Private Browsing.

The last of the trio -- Tracking Protection -- had the most significant implications for the browser.

As part of Private Browsing -- Firefox's incognito mode -- Tracking Protection has blocked web ads, page analytics measuring tools and the sharing buttons, such as those for Facebook and Twitter, that may record users' site-to-site travels. Mozilla added Tracking Protection to Private Browsing in November 2015.

"This experiment will help us understand where Tracking Protection breaks the web so that we can improve it for all Firefox users," Nguyen wrote today.

By testing Tracking Protection, Mozilla signaled that it's thinking of adding the feature to Firefox, where it would be used -- whether by default or as an option -- by all users, not just those calling up Private Browsing. If so, that would make Firefox the second of the top five browsers to block ads natively, or without the assistance of an add-on or extension. Opera Software, which commands less than a third of the browser user share as Mozilla, was the first when it pulled the blocking trigger in May for its flagship Opera browser.

Others have also adopted ad-blocking: In January, a new browser called Brave debuted with a business model that explicitly relied on blocking website ads.

Firefox users can get started with Test Pilot here.

firefox test pilot

The new 'Min Vid' feature now being tested separates YouTube videos from the browser and its tabs so that Firefox users can keep viewing while they continue other in-browser tasks.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Firefoxmozilla

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Gregg Keizer

Gregg Keizer

Computerworld (US)
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?