Google's Pixel phones: 7 essential technical upgrades we want to see

It looks like "Nexus" is out, and "Pixel" is in. This is what we hope to see as Google updates its flagship phones running pure, unadulterated Android.

Google will, if the persistent rumors are true, forego releasing “Nexus” phones this year in favor of a pair of phones under the “Pixel” banner. Is this just a re-branding, or are there material differences between the two product lineages?

Well, the Nexus heritage is based on affordable hardware that runs stock Android—phones that have always been aimed at developers and enthusiasts. The Pixel brand, whether it’s the Chromebook Pixel or the Pixel C Android tablet, is more aspirational. The Pixel hardware is higher-priced and higher-quality, and brings unique features to bear. Beyond that, the Pixel devices not only compete with high-end hardware from other manufacturers, but also point the way forward for those companies. They show “what can be done” if you pull out all the stops.

Google’s got a big event on October 4 where it’s expected to announce (among other things) a pair of phones: the 5-inch Pixel and 5.5-inch Pixel XL. We don’t really know all that much about the phones, as the presumptive specs are rather vague. They’re also what we would expect to see in any high-end phone: high-end processors, high-res AMOLED displays, and fingerprint sensors on the back.

It’s what we don’t know that interests us. So when October rolls around and Sundar Pichai gets on stage, these are the marquee features we’d like him to announce.

A much better camera

The photos delivered by the 12-megapixel camera on the Nexus 6P and 5X are really quite good. They’ve got a decent aperture at f/2.0, though we’d prefer the new cameras improve to f/1.8. The sensor is about as large as you ever see in a phone. It performs well in low light. The shots it takes are, honestly, not bad at all. The burst mode works well. Slo-mo video on the Nexus 6P is on point.

gph 001 23 Adam Patrick Murray

The Nexus 6P takes great photos, but the camera is slow and not flexible enough.

But Google’s camera still needs a lot of work. Let’s start with performance. The camera app launches way too slowly. Other manufacturers cut camera launch times by keeping most of their camera app in memory all the time, simply waiting to be “woken up” when you launch the app. With 3GB or 4GB of RAM, Google can easily afford this strategy.

The app is slow in other ways, too. With HDR+ enabled (or in the default auto mode), you don’t see HDR results live on screen as you do with the best Android phones. After taking the shot, there’s a long processing delay before the HDR image is ready. The best Android cameras take HDR shots instantly, with no delay. What’s more, shot-to-shot latency on the Nexus phones is terrible. Shutter lag is really poor, too. You hit the shutter and the photo captures half a second later—or longer if it has to hunt for focus.

All of this gives the camera a bad “pocket to photo” experience. By the time you whip out your phone, launch the camera, line up your shot, hit the shutter, and actually capture the photo, the moment is long gone.

Yes, we always want better image quality, but it’s the general photo-taking experience, particularly the raw speed, where Google needs to make massive improvements.

Of course, we still have our complaints about the feature limitations of the camera app in stock Android. It’s getting better over time, but we still want a Pro mode that lets you capture RAW+JPG, while also giving you fine manual control over exposure, white balance, shutter speed, ISO, and focus. Samsung and LG deliver great control sets, so for a Pixel phone, we expect the same.

We’ve got plenty of items on our wish list for the new Pixel phones, but massive improvements to camera performance are must-haves. “Good enough” isn’t good enough anymore.

A brighter, more responsive display

The Nexus 6P display is good. The 5X display isn’t quite a nice, but it’s still not too shabby for a modestly priced phone.

But one area where the 6P display just doesn’t hold it own against current phones is visibility in bright daylight. Simply put, it needs to get much brighter.

gph 001 38 Adam Patrick Murray

A good display is color-accurate, power-efficient, and sharp. We want better daylight viewing and faster auto-brightness.

I would hope that the Pixel phones, despite likely having different resolutions (1080p for the smaller phone and 1440p for the larger one) would have otherwise similar AMOLED displays. And relative to the last Nexus phones, they need a much higher maximum brightness, and lower reflectivity, so they can be more easily seen outdoors.

I’ve been disappointed by the adaptive brightness on Nexus phones, too. It takes way too long for the screen to adjust to new lighting conditions, and it doesn’t seem to remember how bright I want the display in each environment. I shouldn’t have to install an app like Lux to make the screen adapt properly to my surroundings.

While I’m at it, how about a DCI-P3 wide color gamut mode? That would mesh nicely with new 4K video content and really show off the camera. As long as there’s a nicely-calibrated sRGB mode in addition to the wide color gamut mode, I’m happy.


I don’t want to go SCUBA diving with my Pixel phone, but I would like it to survive a drop in the kitchen sink or a shove in the pool. With so many phones carrying IP67 or IP68 water- and dust-resistance these days, without annoying flaps over all the ports, it sure would be nice if Google’s own premium phone followed suit.

Samsung S7 Edge waterproof Samsung

Today’s best phones, like the Galaxy S7 Edge and iPhone 7, are waterproof.

I don’t even need “half an hour under 1 meter of water” or anything of the sort. Just five minutes to fish my phone out of the shallow end.

Tighter design and build quality

The Nexus 6P is better-looking in person than in photos, but it’s somewhat of a tank. It’s huge, and it’s heavy. The 5X has as the opposite problem—it’s light as a feather, but it feels plasticky and cheap.

nexus size comparison PhoneArena size tool

The Nexus 6P is way bigger than the Galaxy Note 7, despite having the same size display and battery.

Leaked photos of the new Pixel phones point to a very HTC 10-like design, with a few refinements. The Nexus 6P’s 5.7-inch display is part of the reason it’s so big and unwieldy, but it’s also got too much “forehead and chin” area above and below the display.

The new Pixel phones should have less phone body around the screen. Especially if Google goes with on-screen controls as it usually does. I want to be able to comfortably carry the 5.5-inch model in my pocket.

Longer battery life

Sure, we want big batteries in these phones. Maybe 3200+ mAh in the 5.5-inch model and 2700+ in the 5-inch version. But battery life doesn’t begin and end with battery capacity.

First, there are the components. We expect Google will use top-of-the-line Snapdragon processors, so there’s no huge battery savings to be gained there. But the display also makes a huge difference in how long a phone lasts on a single charge. There’s a wide variance in the efficiency of displays, even among those of the same technology type (like AMOLED). Higher quality, more expensive displays simply produce more photons with less energy.

Then, of course, there’s software. We talk all the time about OS-level enhancements to battery life, like Doze mode. But a lot more can be done to extend battery life.

Android is a complex operating system made to work with a wide variety of hardware, and the drivers and firmware for those components play a major role in extending battery life. Everything has to work in concert, shutting down components when they’re not in use, and running them in the most energy-efficient means possible the rest of the time. This is gnarly, down-in-the-weeds software and hardware optimization that takes a long time, and few companies really excel at it. It’s my hope that Google will spare no expense on choosing energy-efficient hardware and really working hard to optimize the low-level software that drives it.

Wireless charging

Being able to plop your phone down on your desk (on a charging pad) and top it off is incredibly handy. Phones with full metal bodies have trouble with wireless charging, but it sort of looks like the Pixel phones have glass on the top portion of the back. Hey, they’re going to need some place for an NFC antenna, and wherever you place NFC, there can also be a wireless-charging receiver.

samsung galaxy S6 wireless charging Brian Sacco

Wireless charging is incredibly convenient, but it’s hard to get it working with metal phone cases.

I would prefer that the Pixel phones followed the Qi standard, simply because it seems that most of the accessories are Qi rather than PMA. But while I’m being greedy, why not follow Samsung’s lead and support both standards?

Frankly, with USB-C charging being so fast these days, I don’t hold out much hope for wireless charging. But it’s still on my wish list.

A headphone jack (on the bottom)

Apple’s getting all the credit taking all the heat for killing the headphone jack in the iPhone 7, but it’s not the first company to do so. The Moto Z and Moto Z Force shipped without headphone jacks. Hell, the Oppo R5 dropped the headphone jack back in 2014!

And yeah, I know, the old 3.5mm jack is probably on its way out. But there’s a right way and a wrong way for the industry as a whole to make this transition.

The wrong way is to simply stop supporting it, breaking compatibility with all the headphones and headsets we’ve all invested in, forcing us to use (and lose) dongles. Also wrong: dropping the world’s most inter-operable connection for a proprietary jack like Apple’s Lightning connector. Lightning headphones won’t even work with Apple’s own computers! At least Android phones are moving to the industry-standard USB-C.

The right way to move away from the 3.5mm plug is to put a headphone jack on your phones and tablets, but treat it as vestigial—it’s there to work with your existing gear. And USB-C is the way forward.

Various companies work together to ship phones with USB-C headphones, and work with headphone makers to design and market USB-C headphones. You also build great features into the new audio products—really show us why the new way is clearly better. Then, after pushing hard to build a USB-C headphone ecosystem for a year or two, then you can kill the old plug.

nexus 5x 05 Jason Cross

The Nexus 5X had it right: headphone jack on the bottom!

Oh, and the headphone jack should be on the bottom. (The Nexus 6P’s headphone jack is up top for some reason, while the 5X’s is on the bottom). When you slip your phone into your pocket, you don’t want to have to turn it around so the headphone cord is pointing up. When you’re charging and using headphones at the same time, you don’t want cords coming out of both ends of your phone. And if you mount your phone in a car and run audio out of the headphone jack (maybe you don’t have Bluetooth), it’s a lot less messy to have the charge cable and headphone jack coming out of the same end.

Naturally, I don't expect all these things to happen. It's a wish list, not a "the Pixel phones will be a failure if they don't do all these things" list. And Google has hinted that their phones will have unique software features, which could be major selling points. But while it seems each Android phone barely improves on the last, the last year has really seen a lot of innovation and raised expectations. Simply putting a "stock Android" phone in a nice shell isn't going to cut it this year, especially if the rumors of the Pixel phones' higher price tags are true.

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Jason Cross

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