Report: Samsung's overzealous efforts to beat Apple lead to battery woes

Sleepless nights, fickle decision making, and other intangibles may have sown the seeds for an unprecedented consumer crisis.

Samsung had an epic plan to one-up the iPhone. Produce a technologically superior Galaxy Note7 with a powerful battery, a screen that draped over the edges, an iris scanner, and still make room for a headphone jack and stylus.

Then, it all went up in flames.

A Bloomberg report details a number of missteps that inevitably led to the colossal mess that Samsung now faces with its recall due to exploding phones. The company has recalled all models of the Galaxy Note7 and faced criticism for being inconsistent about how it’s rolled out the recall program.

According to the report, Samsung smelled blood in the water with rumors that Apple’s iPhone 7 would be more of an incremental upgrade. The company went into overdrive by ramping up features: a 3,500 mAh battery (last year’s model had a 3,000mAh battery), retina scanner, and a high-resolution screen. The launch was moved up 10 days from the previous year’s Galaxy Note 5: the phone was unveiled on Aug. 3 of this year and Aug. 13 of 2015.

The particulars of developing sound battery technology may have been what suffered the most, according to the report. Samsung employees were willing to sleep in the office, demand very tight deadlines from suppliers, and scrambled to make changes.

Now that the disaster has unfolded, the company is trying to deliver a timely recall to avoid long-term damage. The article indicates that executives studied recalls from Toyota and other companies that moved swiftly during similar incidents. That’s imperative to prevent those who want a big phone from moving to another Android handset, an upcoming Pixel phone, or even jumping ship to the iPhone 7.

Why this matters: Samsung has outlined how to tell if your Note7 is safe now that the recall is underway. Galaxy Note owners tend to be a loyal lot as they like the big screen and tools provided by the S Pen. This recall is the strongest test yet of that loyalty, especially with a number of compelling alternatives.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags samsunggalaxy

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Derek Walter

Unknown Publication
Show Comments

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers


This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang


It really doesn’t get more “gaming laptop” than this.

Jack Jeffries


As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr


The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?