Microsoft backs off sneaky Windows 10 upgrade tricks with simple new pop-up

Microsoft is going legit with its Windows 10 upgrade notifications, and it did it just in time to still matter.

After months of embracing malware-like tricks so nasty that some fearful Windows 7 users felt forced to disable updates completely, Microsoft is backing off its sneaky Windows 10 upgrade tactics and reverting to an interface that is far clearer and doesn’t violate user trust.

The company plans to update the Windows 10 upgrade notification window that Windows 7 and Windows 8.1 users see on their PCs, as first reported by ZDNet’s Mary Jo Foley late Monday.

The new interface will feature three buttons with clear options, including Upgrade now, Choose time (in other words, schedule the upgrade time), or Decline free offer. Microsoft also plans to restore proper behavior to the “x” in the upper right hand corner. Instead of being treated as consent for an upgrade, clicking the “x” will simply dismiss the window, as it should be.

On top of that, Microsoft says it will provide free tech support for anyone who needs help upgrading, or rolling back from Windows 10 to their previous operating system.

“Since we introduced a new upgrade experience for Windows 10, we’ve received feedback that some of our valued customers found it confusing...and this week, we’ll roll out a new upgrade experience with clear options.” Microsoft’s Windows chief Terry Myerson said in a written statement to ZDNet. “We recommend people upgrade to Windows 10...and take advantage of the free upgrade offer before it ends on July 29.”

The story behind the story: It’s great to see Microsoft responding to user complaints, but given the timing of this reversal it seems a bit hollow.

Microsoft recently lost a lawsuit over its Windows 10 upgrade practices. The monetary loss from that suit was insignificant for the company, but the price it’s paying in negative publicity and user frustration is substantial. Plus, there’s only a month left in the free upgrade window anyway, and Microsoft's already pushed Windows 10 on people who use Windows 7 and 8's default automatic update settings—a highly questionable practice that's given the company a significant boost in Windows 10 adoption rate. All things considered, cleaning up its act a month before free upgrades end probably won’t cost Microsoft that much in potential user adoption, but it could go a long way to reducing user anger and frustration towards the company.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags MicrosoftWindows 10

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ian Paul

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?