Microsoft's pricey Surface Book is getting stomped by the ancient Surface Pro 3

If this is true, then what does it mean for the chances of a Surface Book 2?

Though deciding between the Surface Book and the Surface Pro 4 was an agonizing choice for PCWorld editors, customers apparently know what they want: The Surface Pro 3—yes, the older one.

AdDuplex, a Windows-specific ad network which compiles data on Windows machines, estimates that an even third of all Surface users are using a Surface Pro 3, a convertible tablet Microsoft phased out when its successor, the Surface Pro 4, began shipping in late 2015. SP4 sales are closing fast, though: AdDuplex said they’re about 30.9 percent of all Surface tablets that it detected.

The real mystery, though, is why Surface Book sales have been so slow: in fact, the firm puts its market share at just 3.6 percent of all Surface products. Not only are the SP3 and SP4 outselling the Book by roughly a 10:1 ratio, but the original Surface Pro (6.9 percent) still has almost twice the user base of the Book.

Microsoft surface tablet marketshare AdDuplex

This certainly looks like confirmation that we’ll see a Surface Pro 5, eventually.

(We asked AdDuplex for the actual numbers they had for the different Surface models, but the company declined. Microsoft representatives did not immediately respond to a request for comment.)

What this means: Lacking more specific numbers, it's unclear whether the Surface Book is unpopular or simply niche. We don't know how many Surface Books were produced compared to how many Surface Pros. AdDuplex noted that the Surface Book remains in limited distribution: In addition to the United States, it’s available in Austria, Australia, China, France, Germany, Japan, New Zealand, Switzerland, and the the United Kingdom. We’d expect price matters, too—the Book ranges from $1,900 to $4,300, while the Surface Pro 4 begins at $1000. (Microsoft is even selling the $2300 Surface Pro 3 online again.) The Surface Book has also had a history of hardware glitches. A February update solved its “hotbox” problems, but its June 20 firmware update only promised to reduce the number of “unexpected shutdowns” while in a sleep state.

AdDuplex: HP is Windows 10’s champion

AdDuplex also provided a snapshot of which manufacturers have sold the most Windows 10 PCs—not Windows PCs, but Windows 10 PCs—to date. Of the installed base of Windows 10 PCs, AdDuplex found that HP had manufactured the most, which nearly twice as many as Dell.

windows 10 pc installed base adduplex AdDuplex

No real surprises here—HP, Dell, and Lenovo have been among the top PC vendors for years.

These numbers are less suprising, if only because the rankings of top PC vendors change on a quarter-by-quarter basis, though familiar names clog the upper ranks. (During the first quarter of 2016, Lenovo, HP, Dell, Apple, and Asus shipped the most PCs worldwide.) If AdDuplex’s numbers are accurate, that means that HP would be Microsoft’s key partner in terms of pushing Windows 10, followed by Dell and Lenovo.

Microsoft’s own significance as a hardware maker pales by comparison, as the firm is only seventh among its hardware partners. But Microsoft has said time and again that it strives to create new categories of hardware for its partners to own. Given the rather sizeable number of Surface-like convertible tablets we’ve seen from Microsoft’s partners, it’s clearly achieved this with the Surface line of tablets. As for the Book? It appears the jury is still out.

The unanswered question this report raises is whether Microsoft will build a Surface Book 2. It seems unlikely that Microsoft would abandon the Book, given the massive amount of press coverage the original Book generated. If Microsoft always intended the Book to be a halo product rather than a mass-market success, that's one thing. But if sales are less than hoped-for, Microsoft might reconsider.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftWindows 10Surface Book

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mark Hachman

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?