Google's Nearby will soon trigger notifications to apps, websites, and more

The location-based tool may help you download a boarding pass app at the airport or an audio tour during a trip to the museum.

Google’s Nearby platform is ready to get a little more in-your-face. According to the Official Android Blog, Nearby will be able to fire off a notification when you're near a Bluetooth beacon, with details about apps to download or use based on your location.

While the Nearby API isn’t new, Google says an update to Google Play Services enables devices from KitKat and above to recognize pings from Eddystone beacons. Google offered a few real-world examples to drive this home:

nearby app install Google

Google offered an example from United, which could ping you with a download to use for in-flight entertainment.

Another example is a Chromecast, which could alert you that it needs to be set up, instead of you needing to look for it on your list of Bluetooth devices and navigate to a setup web page.

nearby cast Google

Have a Chromecast? Next time it may be asking you to set it up.

Ultimately, the potential for developers lies with how they can create a notification to take you directly to a specific app action (or to install an app, if it's not present). It's like an extension of the "physical web" feature designed to work primarily with Chrome.

If you want to dive in deeper, you can check out this video from I/O:

This feature could also be a useful aide to Android Instant Apps, once they become a reality, as you could get pinged about an app and then use it right away without installing it.

Why this matters: Google has been pursuing all kinds of ways to drive app installs and make your Android phone the center of your computing universe. The Nearby tools, physical web, Tango, and VR all demonstrate that the tools we use are about to get more immersive and tie in directly to the objects around us.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Googledigital marketinglocation-based services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Derek Walter

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?