Instagram will let you run a business profile if you have a Facebook Page

In order to create a business profile on Instagram, your business needs to be linked to a Facebook Page.

Soon, business owners will be able to tap into new tools on Instagram, as long as their business has a Facebook Page.

On Tuesday, Instagram introduced a set of new features to allow business owners to better engage with customers using Instagram. These new business tools include official business profiles, analytics, and the ability for business owners to create sponsored posts directly in the Instagram app.

“With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers,” reads the Instagram for Business blog post announcing the new features.

instagram business insights

Instagram’s new Insights for businesses.

According to TechCrunch, however, in order to qualify as a business on Instagram and be able to use these new features, your business will have to have an official Facebook Page.

“In doing that, it gives us the payment credentials, as well as if they want to pre-populate some of the information like their street address, the phone number, and the website,” Instagram’s Global Head of Business and Development James Quarles told TechCrunch.

Once an Instagram account gets recognized as a business profile, they can include a Contact button so followers can reach out via calling, texting, or emailing. Instagram says that this new feature will make it easier for business owners to reply to their customers’ concerns because right now a lot of valid feedback gets lots in the comments section. With an Instagram business profile, you can also include directions to your retail location, as well as access insights (analytics) and create promoted posts.

As with Facebook posts, business owners will be able to promote a photo after it has been posted and turn it into an ad. They will be able to include a call-to-action button, select a target audience (or get Instagram’s analytics to suggest an audience) and pick how long the photo should be promoted.

According to Instagram, these new business tools will begin rolling out in the next few months in the U.S., Australia, and New Zealand, and they will be available worldwide by the end of the year.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Instagram

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Oscar Raymundo

Macworld.com
Show Comments

Father’s Day Gift Guide

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?