Intel partners with Vivid to launch new interactive 3D experience

The new technology means festival goers will be able engage with Vivid's creative installations in new and unprecedented ways

Sydney's creative light festival Vivid Sydney is set to engage with participants on a whole new interactive level with Intel's new 3D facial recognition technology.

The Eyes on the Harbour installation at Darling Harbour uses Intel’s RealSense technology to capture the faces of visitors in 3D and project them onto a 25-metre high water screen. Participants will also receive a link to a short movie of their face projected onto the water theatre which can be shared on social media as a memento of their Intel experience at Vivid Sydney.

Intel’s RealSense technology will also feature throughout this year’s program, engaging users in interactive experiences by bringing human senses to smart devices. The technology allows more natural, intuitive and immersive interactions with devices, including gesture control, 3D mapping, augmented reality and immersive chat.

Intel-sponsored screens fitted with free smartphone charging ports and RealSense technology will be installed in Martin Place and Darling Harbour for the public to access during the festival.

Both screens by JCDecaux will be fitted with RealSense, allowing the public to experience the technology on a first-hand basis. Visitors can immerse themselves in a range of interactive and colourful worlds and backdrops, putting them inside various Vivid scenes.

Intel Australia's national marketing director, Anna Torres, said she looks forward to the public getting hands-on with the technology that powers Vivid Sydney.

“Intel has elevated its offering to the public year-on-year, bringing festivalgoers mesmerising experiences with art and technology that push the limits of imagination," she said. "With our Eyes on the Harbour installation, we’re making previously unimagined experiences a reality.

"A number of the Vivid Sydney Lightwalk artists will use our technology to create artistic and technological masterpieces, which will then come to life through the public’s engagement. With Intel inside, truly amazing experiences happen outside."

Now in its sixth consecutive year as a Vivid Sydney partner, Intel’s footprint will spread across other Vivid Sydney activities, with more announcements to come about their interactive activities during Vivid Sydney.
The interactive screens are live from 31 May – 13 June, from 6pm-11pm each night.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags customer engagement3D mappingdigital marketingfacial recognition

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Father’s Day Gift Guide

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?