Apple is approving apps for the iOS App Store much faster now

Apple's app review process takes about two days now instead of nine, in hopes to increase revenue from the App Store.

Apple is promising developers they won’t have to wait over a week to see their iOS app show up in the App Store.

Apple is quickening the app review process, cutting it down from nine days down to two, in an effort to increase revenue from the App Store, according to Bloomberg. The shortened review process will also allow iOS developers to release upgrades and fix bugs faster, therefore keeping them more committed to Apple’s mobile platform. According to AppReviewTimes.com, the average approval time for the App Store submissions has dropped in the last two weeks, from 8.8 days a year ago to 1.95 days.

So far, iOS developers seem pleasantly surprised by the faster development cycle. A new app by Button, which has worked with Uber and OpenTable, was approved within 20 hours, according to Bloomberg.

“A lot of the way that we build software for iOS is controlled around the fact that you have a one-week release cycle,” Button founder Chris Maddern told Bloomberg. “It can now happen within hours of submitting them, which is really awesome because it speeds up the development cycle.”

This shorter review process still will happen before the app goes live on the App Store, which is different from the Google Play Store’s review process, which happens after the fact.

Why this matters: The App Store review shift is part of Apple focusing more on increasing revenue from its software services. If an app can be submitted or updated more frequently means more money for both developers and Apple, which takes a 30 percent cut of App Store sales.

Earlier this year, Apple scaled back its iAd platform and moved 100 employees to improve App Store search. According to a previous Bloomberg report, Apple is also considering charging developers for for their apps to be featured or get prominent placement in the App Store search results. Apple seems to be cutting down app review times just in time for WWDC in June.

“[Apple is] becoming a lot more developer-friendly. It’s becoming a lot more open in its approach to building an ecosystem,” Maddern said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Appleapps

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Oscar Raymundo

Macworld.com
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?