Spotify takes a page from MTV with original video series

Spotify’s video push includes 12 TV-style video series with musical themes.

Spotify is taking after MTV as it delves into original videos.

The streaming music service is developing 12 original video series for later this year, Bloomberg reports. Each show will have a musical theme, and episodes will range from a few minutes to 15 minutes in length. Both free and paid Spotify users will have access to the videos, presumably at no extra charge.

Rush Hour, for instance, tasks two hip-hop artists—one veteran, one newcomer—with remixing one of their famous tracks and performing it live. Russell Simmons’ production company All Def Digital is in charge of the project. Another series called Landmark will document important pieces of music history, while Trading Playlists will feature two celebrities sharing Spotify playlists for a day. (Business Insider has a full list of all the upcoming series.)

Spotify already dabbles in video, having launched short clips from major media brands in its iOS and Android apps last January. But those videos are not focused on music, and so far have been relegated to an inconspicuous section of Spotify’s apps. (To find them, you must enter the Browse section, select Podcasts & Videos, then select All Videos.)

By offering original series, Spotify is hoping that its 75 million users will spend more time in the company’s app. The pressure’s on, though, as YouTube already hosts a huge library of songs, music-related videos, and concert clips, and Apple Music has expanded into concert videos as well.

The story behind the story: Although Spotify is the most popular subscription streaming music service in the world, it has yet to turn a profit and has recently raised more money as it attempts to create a sustainable business. Nearly all of Spotify’s revenue comes from paid subscribers, so the expansion into video may help the company earn more from people who are only using the ad-supported version. But whether users are willing to tune in to Spotify for more than just music playlists is still up for debate.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Spotify

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jared Newman

PC World (US online)
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?