Consumers actually like ISPs to play favorites on mobile data caps

Millennials embrace data cap exemptions, despite net neutrality questions, survey says

Most mobile phone customers actually like when providers exempt selected video, music, and other online services from their monthly data caps, despite complaints that the practice violates net neutrality rules.

Eighty-four percent of U.S. adults, and 94 percent of so-called millennials, are extremely or somewhat likely to try a new online service if it is exempted from their monthly data cap, according to a new survey commissioned by mobile carrier trade group CTIA.

Eight-five percent of adults, and 94 percent of young adults, were likely to use more data if it was what CTIA calls "free data," according to the survey. Sixty-five percent of adults were likely to sign up with a new mobile carrier that offers data cap exemptions, the survey said.

It is "no surprise" that many U.S. residents like free data plans, CTIA President and CEO Meredith Attwell Baker said in a statement. The data cap exemptions give consumers "the freedom to choose what works for their mobile life," she added.

But other groups say the selective data cap exemptions limit consumer choice. Many consumer and digital rights groups have complained that mobile carriers are violating net neutrality rules by selecting a limited number of online services to be exempt from monthly data caps.

Last month, more than 50 advocacy groups, including Access Now, Consumers Union, the Electronic Frontier Foundation, Fight for the Future and Free Press, called on the Federal Communications Commission to rule against zero-rating plans.

Zero-rating plans "present a serious threat" to the open Internet, the groups said in a letter to the FCC. "They distort competition, thwart innovation, threaten free speech, and restrict consumer choice."

The CTIA survey was conducted by Harris Poll in late February. More than 2,000 U.S. adults were surveyed.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Grant Gross

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?