Telstra’s ‘Free Data Day” sets new record for mobile downloads

What can one group of customers do with 24 hours of free data?

At the Telstra store opposite Sydney's Apple store

At the Telstra store opposite Sydney's Apple store

Telstra responded to a recent string of outages on April 3 with 24 hours of free data for all mobile customers.

The result was the largest volume of traffic ever recorded on the network, with a staggering 2686 TB of data downloaded, equivalent to 3.4 million HD movies and three times normal weekday traffic.

This is the second of Telstra’s free data days in as many months. The first, in February, saw Telstra’s network hit peak traffic by 8am and handled twice the traffic of a normal weekday.

By the end of that day, customers had downloaded 1841 TB - or 2.3 million HD movies - worth of data with one customer downloading more than 400 GB.

April 3 saw a new record set as peak traffic was reached again by 8 am and the previous download record being surpassed by 4pm.

The same top user from February claimed they had downloaded 994 GB on April 3. Telstra said that is equivalent to 40 years of individual normal data usage.

Telstra chief operating officer, Kate Mckenzie, explained that traffic balancing was used across the network during the day to ensure bandwidth was evenly distributed. However, many customers still took to social media to report slow speeds on the day.


Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Data DaydownloadmobilenetworkTelstra

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Chris Player

Chris Player

Good Gear Guide
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?