Telstra customers smash previous record for mobile data traffic

Telstra acknowledges some congestion as telco’s mobile customers take advantage of free data

Telstra customers set a new record on 3 April by downloading 2686 terabytes of data using the telco’s mobile network.

Telstra offered the ‘free data’ day to its mobile customers after services were disrupted on 17 March. The telco has said the problems were related to congestion when reconnecting customers to its network.

(Telstra also suffered some mobile woes on 22 March.)

The telco’s previous record for data traffic was set in February on another free data day following a major mobile outage earlier this year.

On that occasion, Telstra customers downloaded 1841TB.

Telstra said its network had “performed strongly” during yesterday’s free data day.

“Over a 24-hour period, or 25 hours for those living in states where daylight savings ended, customers downloaded the most amount of data ever on our mobile network,” a spokesperson said.

“Customers took the opportunity to stream and download movies, binge watch TV shows, run computer updates and install software, and compete in gaming marathons around the world, for free,” the spokesperson said.

“By the end of Sunday, our customers had download 2686 terabytes of data, which is 46 per cent more than the amount downloaded on Free Data Day in 14 February, and equivalent to 3.4 million HD movies.”

The previous free data day’s record was surpassed at 4pm AEST, the telco said.

“We reached the peak network traffic level of the previous Free Data Day by 8am and stayed above that level until midnight,” Telstra’s spokesperson said.

Despite some customers using social media to report sub-par performance, the telco said its network had held up well.

“We are also glad to see the underlying strength of the network demonstrated despite a few hot spots where heavy users caused localised congestion,” the spokesperson said.

“Overall, the majority of customers continued to experience a reliable level of service and we look forward to continuing to provide this well into the future.”

“We were aware of significant demand for mobile services due to our free data day and did have software changes implemented to better stretch the available resources in the area to provide some relief,” Telstra’s official Twitter account tweeted yesterday in response to customer complaints.

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