GM accelerates in race toward self-driving cars with Cruise Automation acquisition

GM is making a big push into autonomous cars this year

Car giant General Motors plans to acquire autonomous vehicle technology vendor Cruise Automation in an effort to accelerate its efforts to develop self-driving capabilities.

GM, which manufactures Chevrolets, Buicks, Cadillacs and other vehicles, is interested in Cruise Technology for its "deep" software expertise and rapid development capabilities, the car maker said Friday. Cruise will give GM an "unmatched" tech advantage, Mark Reuss, the company's vice president for global product development, said in a statement.

GM has made a big push into self-driving technology in recent months. Since the beginning of the year, the company has established a new unit for autonomous vehicle development and invested US$500 million in Lyft in a partnership to create a network of on-demand autonomous vehicles.

Cruise, founded in 2013, has developed and tested autonomous vehicle technology in the San Francisco area. Cruise will operate as an independent unit within GM’s recently formed Autonomous Vehicle Development Team, and the company will stay in San Francisco, GM said.

GM's focus on self-driving cars is "completely in line with our vision to make transportation safer and more accessible," Kyle Vogt, founder of Cruise, said in a statement.

Cruise has been marketing an aftermarket highway autopilot system, called the RP-1, for about US$10,000, for release this year. The system, with a computer in the trunk and a sensor pod mounted on the roof of the car, was set to be available for models of Audis, according to Cruise's website. The sensor pod uses a combination of combination of cameras, radar, and other measurement systems to auto-navigate.

The companies didn't disclose the terms of the deal. GM expects the acquisition to close in the second quarter of this year.

GM has plenty of competition in the development of self-driving car technology. Other  major car makers, like Ford, are working on the technology, as well as Google and possibly Apple.

  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Grant Gross

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?