Streaming delays distress smartphone users: Ericsson

Stress level comparable to experience of watching a horror movie

The level of stress caused by mobile phone streaming delays is comparable to the same individual's experience watching a horror film, according to the Mobile World Congress edition of the Ericsson Mobility Report.

Neuroscience technology, such as wireless electroencephalography (EEG), pulse meters and eye-tracking equipment, was used to measure emotional responses to varied smartphone experiences.

The results found that delays in loading web pages under time pressure caused the user’s heart rate to rise an average of 38 per cent and only six second delays to video streaming caused stress levels to increase by one third.

As part of the experiment, the stress incurred was found to be equivalent to the emotional anxiety behind sitting a maths test and even greater than the distress of standing at the edge of a virtual cliff.

Other highlights from the report include that social networking is second to video for driving mobile traffic growth and Ericsson predicts that over the next six years, total social networking traffic will increase to be around 12 times than previous years.

Findings also showed that global mobile data traffic grew 65 per cent between Q4 2014 and Q4 2015 and currently, there are one billion LTE subscriptions worldwide with approximately 160 million additions in Q4 2015.

Additionally, the total number of mobile subscriptions in Q4 2015 reached 100 per cent penetration at close to 7.3 billion.

This is the same number of mobile subscriptions as people in the world.





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