Home decoration goes 3D with new app

Australian-first commerce platform shows potential purchases in situ

Consumers looking to decorate their homes can now visualise new furniture and décor products in life-like 3D in their own rooms, thanks to a new augmented reality platform, from Cimagine.

The app lets consumers use their iPhone, iPad and mobile to view furniture and other products while re-creating rooms in their home or at the store.

Currently used by brands and retailers like Coca-Cola, Shop Direct and John Lewis, the local arm of the company has signed up its first customer April & Oak, which has implemented the technology on 100 products in their latest catalogue. The company said it is in negotiations with several other Australian retailers.

Cimagine claimed retailers also benefit from the technology as it offers enhanced customer experience and provides a point of difference from competitors. Stores will also be able to display a larger range of products within a small confined space by using the technology.


The team behind the app is also currently working on developing the platform to allow visualization of different product categories, such as appliances, electronics and flooring.

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