Manthan targets the Hadoop-using masses with a tailored customer-analytics tool

It uses Apache Spark for fast results

Talk to any marketer with massive volumes of data to analyze, and there's a good chance you'll find Hadoop running somewhere in the background. With those users in mind, Manthan on Thursday introduced what it calls the first "bolt-on" customer-analytics tool designed specifically for the popular big-data framework.

Customer360 is Manthan's longstanding customer-analytics offering, and it offers an array of packaged descriptive, predictive and prescriptive analytics capabilities. Algorithms are optimized for Apache Spark, giving marketers the speed of that data-processing tool as they analyze terabytes of data to do things like make campaign decisions or predict churn.

Now Manthan has re-engineered Customer360 for Hadoop with new data-management, auto-scale and real-time computing capabilities.

For example, users can get a single view of data by harmonizing social, click-stream, transaction, loyalty and other historical information into a transformed data lake that's ready for analytics. They can then analyze the data at scale, aided by Apache Kafka for real-time "listening" capabilities, with dashboards to help track performance and show promotional opportunities.

"Given the predominance of Hadoop as the big-data solution of choice for most enterprises, connectivity to Hadoop is table stakes for customer-analytics vendors at this point," said Brandon Purcell, a senior analyst with Forrester Research. "Almost all of them offer it in some form or another."

That said, Manthan's solution has two interesting points of differentiation, Purcell added.

First is the fact that its algorithms run on Apache Spark, "which offers the quickest way of processing massive amounts of data across a distributed file system," he said.

Second, Manthan's customer-analytics tool is built for the business user, meaning that it "further democratizes analytics, giving business analysts access to big data without having to rely on IT for their data queries."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Essentials

Brother MFC-L3745CDW Colour Laser Multifunction

Learn more >

Mobile

Exec

Sony WH-1000XM4 Wireless Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?