Sony to launch 4K streaming service in US this year

4K content will come straight to Bravia TVs

Sony will launch a 4K video streaming service in the U.S. this year, seeking to give consumers access to more content to watch on 4K TVs.

The service, called "Ultra," will deliver new and previous releases from Sony Pictures and Sony-owned dramas to Sony Bravia TVs, the company said Tuesday at CES in Las Vegas.

The 4K picture format delivers images with four times the resolution of today's high-definition TV and is becoming a standard feature on high-end TVs, but to date there is little content broadcast in the format.

Satellite and cable providers are expected to introduce a handful of channels this year, but for companies like Sony seeking to sell more 4K TVs, a greater selection of content is vital.

Sony Pictures, the company's motion picture arm, has been shooting in 4K for years giving it a ready library of content that can be offered to viewers. The service will be delivered over fast Internet connections thus avoiding having to go through pay TV service providers.

The 4K content will be delivered with HDR (high-dynamic range) information embedded in the stream. HDR is a method that allows compatible TVs to display images with better blacks and brighter whites.

Sony didn't provide any details about the launch of the service in other markets.

0105 sony fasulo 2 Martyn Williams

Mike Fasulo, president and COO of Sony Electronics, holds a Sony 4K camcorder during a news conference at CES in Las Vegas on Jan. 5, 2016.

Sony has also been pushing 4K camcorders so its customers can capture their own lives in 4K resolution. At CES it announced a new 4K Handycam that features a newly developed image sensor and lens for reduced noise and improved image quality, according to Sony.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags CES 2016

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Essentials

Brother MFC-L3745CDW Colour Laser Multifunction

Learn more >

Mobile

Exec

Sony WH-1000XM4 Wireless Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?