Google boosts its enterprise chops with Apps for Work partnerships

New group of eight recommended partners help with identity management, telephony and more

Google Apps for Work continues to forge ahead, with the company revealing Tuesday today that 2 million businesses are now paying to use some part of its online productivity suite.

The service, which includes a business-specific version of Gmail and a version of Google Drive that lets employees work together, competes against established players like Microsoft as well as newcomers like Dropbox and Quip.

As part of its push to expand the reach of the product, Google announced eight "recommended partners" that offer add-on products to help companies with needs that Google doesn't necessarily tackle itself.

"These third party solutions have been reviewed by Google for the quality of integration; we have done a pretty robust assessment of their security policies, including penetration testing; and we've picked solutions in categories that we thought were the most critical business needs of our customers in extending Google Apps," said Apps for Work Managing Director Rahul Sood.

The chosen partners include CRM provider ProsperWorks, cloud telephony providers RingCentral and Switch and project management/spreadsheet software firm Smartsheet.

Companies that become recommended partners will get promoted through the Apps for Work administration console and the Google Apps Marketplace (a repository for services that connect with Google's productivity tools). Google is starting with a fairly small group of companies but plans to expand its recommendations in the future. 

The announcement points to the different markets Google is trying to attract with Apps for Work. Sood referred to ProsperWorks as CRM software for small businesses, but also said that the integrations with identity providers like Okta and document management services like Powertools are aimed at larger enterprises that need that level of management capability. 

Google also announced that it's connecting web apps that integrate with its productivity suite to their Android app counterparts in the Google Play Store. Now, people who go to the Google Apps Marketplace to find a web app will be able to also find a matching Android app, where it's available. 

Google will also notify customers using a web app through the Google Apps Marketplace if that app becomes available for Android. It's a way for Google to both drive adoption of its mobile platform by people who are already using its collaboration tools, and to boost the profile of developers building applications for both of its platforms.

The news comes roughly two weeks after Google announced it's trying to poach companies from Microsoft Office by offering them free access to Apps for Work for the length of their existing enterprise agreement contract, so long as they agree to pay for a year of Google's services after the free period runs out. 

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Google DocsGoogle

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Blair Hanley Frank

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?