Intel buys cognitive computing startup Saffron

With IBM pouring millions of dollars into the emerging field of cognitive computing, Intel got in on the act Monday by announcing its acquisition of Saffron.

With IBM pouring millions of dollars into the emerging field of cognitive computing, Intel got in on the act Monday by announcing its acquisition of Saffron.

The startup company has developed a technology that "ingests data from disparate sources and automatically connects the dots to help businesses of all kinds improve decision-making," Intel said in a blog post.

It sounds like data analytics, but Saffron claims its "natural intelligence platform" can uncover connections without needing to be programmed with models and rules. It says its technology "learns" incrementally based on patterns it finds in the data.

It's used for tasks as varied as predicting part failures in aircraft and uncovering insurance fraud, according to Saffron's website.

IBM is also promoting cognitive computing, through its Watson supercomputer. It's a computing style that attempts to mimic how the human brain works to solve problems.

"We see an opportunity to apply cognitive computing not only to high-powered servers crunching enterprise data, but also to new consumer devices that need to see, sense and interpret complex information in real time," Intel said.

Cognitive computing often employs a related technique called machine learning, which Google had a lot to say about on its quarterly earnings call last week. They're both small stepping stones on the long road to creating artificial intelligence.

Read more: Why artificial intelligence is set to automate marketing

Saffron will become part of Intel's New Devices Group, which was set up to help Intel jump on emerging technologies quickly, particularly related to mobility and the Internet of Things.

"Saffron will continue growing its existing, standalone business as well as contribute its technology to Intel efforts and platforms spanning new devices, big data, cyber security, healthcare and IOT," Intel said.

Financial terms of the deal were not disclosed.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?