Intel buys cognitive computing startup Saffron

With IBM pouring millions of dollars into the emerging field of cognitive computing, Intel got in on the act Monday by announcing its acquisition of Saffron.

With IBM pouring millions of dollars into the emerging field of cognitive computing, Intel got in on the act Monday by announcing its acquisition of Saffron.

The startup company has developed a technology that "ingests data from disparate sources and automatically connects the dots to help businesses of all kinds improve decision-making," Intel said in a blog post.

It sounds like data analytics, but Saffron claims its "natural intelligence platform" can uncover connections without needing to be programmed with models and rules. It says its technology "learns" incrementally based on patterns it finds in the data.

It's used for tasks as varied as predicting part failures in aircraft and uncovering insurance fraud, according to Saffron's website.

IBM is also promoting cognitive computing, through its Watson supercomputer. It's a computing style that attempts to mimic how the human brain works to solve problems.

"We see an opportunity to apply cognitive computing not only to high-powered servers crunching enterprise data, but also to new consumer devices that need to see, sense and interpret complex information in real time," Intel said.

Cognitive computing often employs a related technique called machine learning, which Google had a lot to say about on its quarterly earnings call last week. They're both small stepping stones on the long road to creating artificial intelligence.

Read more: Why artificial intelligence is set to automate marketing

Saffron will become part of Intel's New Devices Group, which was set up to help Intel jump on emerging technologies quickly, particularly related to mobility and the Internet of Things.

"Saffron will continue growing its existing, standalone business as well as contribute its technology to Intel efforts and platforms spanning new devices, big data, cyber security, healthcare and IOT," Intel said.

Financial terms of the deal were not disclosed.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

Logitech Ultimate Ears Wonderboom Bluetooth Speaker

Learn more >

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?